“Content” is one of those words that’s used so often it’s almost lost its meaning. That, in fact, is the problem: It can mean almost anything. Websites, blog posts, eblasts, infographics, videos, press coverage—almost anything with brand messaging over which you have some control falls into the content marketing spectrum. But there’s a less tangible component that’s harder to crack: engagement.
Today, engagement is driven by a distributed content model in which “traditional” information distributors—newspapers, magazines, digital editorial platforms—are struggling to retain audience share. The new mayor in media? So-called “digital influencers” whose armies of engaged followers stand ready to like, heart, ha-ha, share, click and buy whatever they’re snapping, ‘gramming, posting and tweeting….sponsorship be damned.
So how do brands navigate this rapidly changing landscape? How do you vet and contract influencers? What are the guidelines for these new relationships, and how do we know they work? And if influencers are the new editor, what’s next on the horizon?
Reserve Your SpotWe know that technically donuts don’t count as “content,” but who doesn’t love a free breakfast? Join us on Thursday, November 17th at 8:30 AM for our latest Breakfast Club, presented by the dynamic duo of Lauren Sloat, VP of Content, and Brittanie Clement, Director of Public Relations, guide you through this game-changing paradigm shift in the digital world. As a Delucchi client, YOU get first dibs at a spot. Tell your team; our space is limited – reserve your spot today!
