With an unprecedented level of access to consumers — through data and online communities — brands are seeking more direct feedback than ever, proactively mining audiences, influencers and user-generated content streams for best practices. Brands that engage in this type of open dialogue have seen engagement, fandom, and advocacy boom, as they invite consumers to be an integral part of their brand, not just a patron.
We know that you love donuts almost as much as you love talking about brand evolution, so why not let us help you out with both? Join us on Thursday, February 23rd at 8:30 AM for our latest Breakfast Club, presented by the dynamic duo of Ali Kehoe, Senior Brand Strategist, and Tom Frank, Chief Creative Officer, and let them guide you through this game-changing paradigm shift in the digital world!
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