You’re a thinker, strategist, writer, dabble-in-designer and overall doer. You can speak eloquently about the strengths and weaknesses of all mainstream social media platforms and are using the emerging ones before other people even know they exist. You’re a witty wordsmith who also takes kick-ass ‘grams and knows where to find the best filters, and you’re just as comfortable whipping out your iPhone to create a quick 15-second video as you are writing optimized website copy and figuring out the movers and shakers of any given industry in the social space. You understand brand messaging and know how to translate a formal message platform and positioning statement into compelling social content that perfectly captures a brand’s voice – whether that brand is a cookie, an apartment community or even a shopping center. Above all, you think strategically: You understand underlying business objectives and can map out how to craft compelling content and distribute it across social media platforms to meet them.
This position is based in Washington, DC and reports to our Senior Content Strategist
RESPONSIBILITIES INCLUDE:
- Working in collaboration with account managers, digital analysts and Art Directors to develop, deploy and monitor content performance for clients in the social space
- Creating playbooks, or content strategy documents, to identify objectives, target audiences, content buckets, voice and brand attributes, influencers to monitor, ad campaign targeting tactics and more
- Creating long-range editorial calendars to identify timely pushes, thematic campaigns and posting dates per channel and content bucket
- Writing, editing, photographing, producing and optimizing client content including social media posts, blogs, email newsletters and other content marketing tools
- Managing boosted content budgets and overseeing paid content promotion
- Day-to-day managing of marketing channels (social, blog, email) on behalf of our clients
- Monitoring and analyzing content performance (including social media followers, engagement rates, email open and click-through rates, and Google Analytics) and providing innovative recommendations for improvement
- Cultivating engaged online communities and strategic social listening to inform overall marketing strategies
- Reporting and insights on content and social ad campaign performance
- Participating in client content strategy competitive reviews, reports and recommendations
- Contributing strategy insights to proposals and new business pitches
REQUIRED COMPETENCIES:
- 1-3 years of experience producing and distributing content
- Superior writing, grammar, editing and communication skills
- Advanced knowledge of social media platform best practices
- Intermediate knowledge of social media advertising campaigns and targeting capabilities
- Familiarity with Facebook Business Manager
- Intermediate knowledge of web analytics, tracking and reporting
- Intermediate knowledge of search engine optimization best practices
- Superior time management and prioritization skills with ability to produce daily content on tight deadlines while also creating longer-term, big-picture strategies
- Keen understanding of community management in the social space with demonstrated interest in and commitment to not only creating great content and disseminating it appropriately but also monitoring and continually striving for improved engagement
- Demonstrated interest in emerging social media tactics and platforms and initiative in exploring their potential applications with current and future clients
- Experience with consumer-facing lifestyle brands a plus
- Basic graphic design and video production experience a plus
- Proficiency in AP Style, Photoshop and After Effects a plus
HOW TO APPLY
Please send your resume, website highlighting your best work (if applicable), and a cover letter explaining why you would be a perfect addition to the Delucchi Plus team to careers@delucchiplus.com.
