The idea of engagement, which generally describes strategic online communications efforts and their intended results, has become omnipresent in the marketing industry in recent years. For some brands, cultivating good engagement is becoming as important as the actual products and services they sell.
Our favorite in-house resource for measuring online conversations is Sysomos. Sysomos is sort of like a search engine for online content — including blogs (like Tumblr), forums (like Reddit), traditional news, and social media — but with lots of … Read More
Although data scientist Edward Tufte is often credited with pioneering the field of data visualization (he’s been called “the Leonardo da Vinci of Data”), he’s quick to point out that his craft is not actually new. At Tufte’s one-day course … Read More
This week at Delucchi University, our ongoing internal education program, we explored the Strategy + Insights product suite, learning about the tools our team uses to help clients maximize their marketing investment. We reviewed our analytical and actionable approach … Read More