Thirsty for thought leadership? Check out our latest Digital Trends Report, in which I examine the boom in brands producing and publishing their own content.
What’s causing this content-driven shift? What are some examples of brands doing it well? … Read More
With 2016 right around the corner, now is a good time for a quick mobile status check. While mobile data consumption growth is now commonplace, it is easy to relax one’s focus with the assumption that you are advertising … Read More
Introducing Instagram Advertising
Instagram has opened up its advertising program advertising program to all advertisers through Facebook’s platform. While Facebook’s thorough and highly customizable targeting options have been available to travel marketers for some time, the addition of Instagram further broadens … Read More
On a European vacation earlier this summer, I spent a good deal of time in London airports, and I was immediately drawn into the consumer hypnotic effect of duty-free shopping. I’ve perused the shelves of many an … Read More