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May 22, 2015

The Best (and Worst) Things You Can Say To a Delucchian

5.22

Fridays at an ad agency are one of two things a.) notoriously busy with last minute projects and unbridled creative chaos or b.) so quiet you could hear a pin drop as everyone takes some sacred time to get stuff done.

So when Adweek recently asked some industry veterans to share some of their least favorite phrases heard around an agency office – especially before a long weekend, we couldn’t help but laugh a little as we made light of our own pre-weekend cliches. Here’s some of the best and worst things to say to a Delucchian on a Friday:

To the Content Producer

The Worst: How can we make this go viral?
The Best: Soooo Beyonce just retweeted us.

To the Digital Analyst

The Worst: Hey, before you head out, would you mind providing me 301 redirect recommendations to these 404 errors?
The Best: Turns out that those remarketing recommendations you made last month were responsible for a 700 to 1 direct return. Go figure!

To the PR Manager

The Worst: We’re definitely going to need a holding statement drafted this weekend.
The Best: Congrats on making cover!

To the Media Planner:  The Worst We’re looking at some guerrilla marketing tactics, what can we do in terms of media? We’re thinking radio… The Best Enjoy your box seats at the game this weekend!

To the Account Manager

The Worst: I think there’s a typo in the proof you sent to production.
The Best: Two words: Client. Approved.

To the Copywriter

The Worst: We need more of a story (in five words or less) for these banner ads. Can we make it more clever? z
The Best: Totally nailed it! They loved the direction.

To the Art Director

The Worst: I’m not sure what they’re going for, just make sure it “pops,” has clean lines and follows brand standards. I’ll know it when I see it. 
The Best: I just saw the work from your last campaign, looks like another CLIO (GALA) sweep this year….

To the Designer

The Worst: What if we just made everything in bold?
The Best: What are your thoughts on typography? 

To the COO

The Worst: Wait… How often are we supposed to do time sheets again?
The Best: Looks like we made the “Top 10 Places to Work” list this year!

To the Intern:

The Worst: Who are you here with again?* 
The Best: Thanks for all your hard work, you’re a huge help!  

*Editor’s note, this did not happen at Delucchi Plus, but we’ve all been there 🙂

(Photo: Control Room 1 by flickr user fo.ol with text overlay via Attribution 2.0 License)