That depends on both your needs and the needs of your current and potential customers. It could be that all you need to start is a mobile friendly site, or perhaps you want to go after the early adopters and a Bluetooth campaign is what will differentiate you from your competition. The mobile space offers you many options to choose from. As of today, mobile is known as the ‘Third Screen’. Given that people have these devices with them almost all the time, how long is it going to be before they are known as the ‘First Screen’?

“The same agencies that missed the Web revolution are even less equipped to answer the call of mobility,” he recently wrote in Adweek, adding that “Just as there were dangers when agencies tried to force the TV model onto the Web, there are more dangers in forcing the Web model onto mobile (or even worse, forcing the TV model onto mobile.” Bob Greenberg, CEO of R/GA
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