Part 3: or Fiction?
The folks behind the No More Landing Pages movement claim that landing pages are broken and do not work. They suggest using landing experiences. “Don’t use a single web page that contains several link choices and paragraphs of text. Instead, give the user very little text and only 2 to 3 link choices”, quotes Marketing Monster.
This has been tested and tried since it’s unveiling at Ad-Tech San Francisco in April. Results? Nothing yet. The landing page still prevails.
For some, the landing page may still prevail. But in most cases, they just aren’t as effective as well-crafted landing experiences. We test them all the time and find this to be the case.
Anna Talerico August 24th, 2007 at 12:30 pm