Our guest blogger this week is Marnie L. Abramson, Principal and Director of Marketing and Public Relations for The Tower Companies. A true “green” expert, Ms. Abramson represents Tower’s green building initiatives by speaking at numerous conferences, trade shows, industry roundtables, and government hearings; focusing specifically on marketing challenges as they relate to the costs and benefits of green building practices. A long time D+ friend and client, we are proud to have her aboard this week for a five part series on selling the environment.