According to a CNW Marketing Research released in July 2007, over 50% of Prius owners bought the vehicle primarily to make a statement about themselves. However, the key to success in the new “green” market is to provide a product that does not sell itself on it’s environmental credentials alone. The quality must be there. Like the Prius, you allow someone to make a statement their priorities without sacrificing style, quality, or durability. Environmental design becomes more about common sense, leading consumers to ask, with all other things being equal, why would I buy a product that is harmful to the environment?