In her new role as Director of Operations/Account Service, Jaime serves as the senior management executive overseeing agency budgets, projections, billing, account management, account service training and overall agency process. Jaime also maintains the responsibility of fostering agency and account growth, nurturing strong working relationships with clients, developing effective marketing strategies, supervising and managing the account team and business development. Since joining Delucchi+ in November 2007 as a Senior Account Executive, Jaime has been an integral asset to Delucchi+ and was promoted to Account Service Supervisor in January 2009.

“Jaime possesses a clear understanding of agency functionality and profitability,” stated Christine Delucchi. “Her keen sense of timing and superb management skills instills a great deal of confidence in both Delucchi+ clients and its staff making her a vital member of the agency’s management team.”

Jaime has over 10 years of agency experience specializing in travel and tourism, hospitality, health care and the branding of luxury products and has worked on a variety of accounts including AARP Services, Inc., Weight Watchers, Maryland State Lottery and the Nature Conservancy. Jaime resides in Alexandria, Virginia and obtained her Bachelor of Arts degree from the University of Maryland.

• Best Overall Leasing Campaign for a Rental Apartment Community
  • The Veridian; Silver Spring, MD (Developer: The JBG Companies)

• Best Property Web Site
  • www.theveridianapartments.com; Silver Spring, MD (Developer: The JBG Companies)

This year’s finalists are showcased virtually on NAHB Multifamily’s new venue for the Pillars Awards — the Internet. An interactive presentation at www.nahb.org/pillarsawards displays The Veridian and other innovative multifamily communities to viewers all over the country. The virtual marketing awards presentation ceremony is scheduled for October 21, 2010 at 2:00 PM Eastern Standard Time.

“Delucchi+ continues to push the envelope and reach new creative highs for its clients,” said Christine L. Delucchi. “The Veridian’s leasing campaign and property website set the community apart from its competition and is attributed to its overall success.”

Considered the most prestigious national awards in the industry; the Pillars Awards honor excellence in multifamily development, design, marketing and management. NAHB created the Pillars Awards program in 1990 to honor superior achievement and leadership in the multifamily industry. Hundreds of entries representing apartment and condo communities from across the country vied for this year’s awards, which are considered among the most prestigious in the housing industry.

Delucchi+ is a full-service strategic marketing communications firm that has over 20 years’ experience working with local, national, and international clients in real estate, travel and resort, retail, financial services, sustainability, health and wellness, and non-profit industries. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations. For more information about Delucchi+, go to www.delucchiplus.com or contact Annette J. Picon, Media|Research Director, at 202.248.5852.

ABOUT NAHB

The National Association of Home Builders is a Washington-based trade association representing more than 175,000 members involved in home building, remodeling, multifamily construction, property management, subcontracting, design, housing finance, building product manufacturing and other aspects of residential and light commercial construction. NAHB is affiliated with 800 state and local home builders associations around the country. NAHB’s builder members will construct about 80 percent of the new housing units projected for 2010.

As the digital public relations agency of record for 425 Mass, Blue Bug Digital will develop and execute the digital and traditional public relations outreach strategy, event tactics and manage other forms of digital media to build brand awareness and position the community as a truly unique rental opportunity.

“We are thrilled to manage the public relations efforts for 425 Mass,” stated Christine L. Delucchi. “Our public relations and digital team has developed a solid strategy to build brand awareness, drive qualified leads to the website and increase ROI for the community.”

Blue Bug Digital is a digital communications firm providing a broad range of digital and interactive marketing services. Services include Strategy, Social Marketing, Internet Marketing, Email Marketing, Digital PR & Reputation Management, Website Design & Development, Emerging Technologies, and Reporting & Analytics. For more information about Blue Bug Digital, visit www.BlueBugDigital.com or contact Patty Delk, Director of Integrated Strategy, at 202.248.5846.

About 425 Mass

425 Mass, Downtown Washington D.C.’s first smoke-free apartment community, consists of two buildings featuring 559 apartment units, 2,954 square feet of retail space and 561 underground parking spaces. 425 Mass, completed in 2009, was developed as a luxury condominium project with high quality unit finishes and amenities. Additionally, the community is conveniently located near The Capitol, Judiciary Square, Federal Triangle and K Street; and, is within walking distance to a variety of D.C.’s best shopping, dining and entertainment.

Washington, D.C. – In a statement issued today, Christine L. Delucchi, President of Delucchi+ (www.delucchiplus.com), an innovative, full-service strategic marketing communications firm located in Washington, D.C., announced that it has been selected as the agency of record for Brambleton – an award-winning, master-planned residential and retail development located in the Dulles area of southeastern Loudoun County.

Delucchi+ will develop the overall branding strategy and creative executions for the development, as well as manage  marketing, events, digital marketing, and public relations programs for the community. “We are extremely excited and honored to partner with The Brambleton Group, LLC on this project,” stated Christine L. Delucchi. “Our team has developed a robust marketing, messaging and media strategy that we feel will support both the community and builder sales goals.”

Brambleton, currently home to more than 2,000 residents, offers its residents lifestyle, convenience and a sense of community. The development features homes by award-winning builders including Beazer Homes, Camberley Homes, Centex Homes, Gulick Group, Miller and Smith, Stanley Martin Homes, Van Metre and Winchester Homes.

Delucchi+ is a full-service strategic marketing communications firm that has over 20 years’ experience working with local, national, and international clients in real estate, travel and resort, retail, financial services, sustainability, health and wellness, and non-profit industries. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations. For more information about Delucchi+, go to www.delucchiplus.com or contact Annette J. Picon, Media|Research Director, at 202.248.5852.

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About Brambleton / Soave Enterprises, LLC
Brambleton (www.brambleton.com) is a development of Soave Enterprises, LLC, (www.soave.com). Soave Enterprises is a diversified management and investment company founded by Detroit businessman Anthony L. Soave. It provides strategic planning, financial and other management resources to its affiliated business ventures in the real estate, automotive retailing, beer distribution, scrap metal, industrial services and transportation industries, among others. Forbes Magazine ranks Soave Enterprises as the 251st largest privately held company in the United States.

Washington, D.C. – Christine L. Delucchi, President of Delucchi+ (www.delucchiplus.com), a full-service strategic marketing communications firm located in Washington, D.C., announced the hiring of Sahar Sulayman as the agency’s new Traffic Manager.

In the role of Traffic Manager, Sahar Sulayman will oversee the agency’s traffic and project management responsibilities, serve as the liaison between the account management and creative teams, and ensure all projects are completed on schedule and according to specification.

Prior to joining Delucchi+, Sahar served as the Project and Events Coordinator for the Chronicle of Higher Education where she handled the logistics and coordinated the organization’s presence at approximately 20 national and regional conferences. Additionally, Sahar was the Studio/Traffic Manager for MSHC Partners, where she managed timelines and trafficked over 1,000 print and 400 interactive projects for the Obama presidential election campaign. Sahar resides in Washington, D.C. and graduated with a B.B.A. in Marketing from The George Washington University.

“Sahar has strong digital and print experience and brings several years of project and traffic management expertise to the agency,” stated Christine L. Delucchi. “Her strong skill set and broad experience is a benefit to the agency and we are delighted to have her onboard.”

Washington, D.C.  – In a statement issued today, Christine L. Delucchi, President of Blue Bug Digital (www.bluebugdigital.com), a digital marketing services firm located in Washington, D.C., announced the hiring of Jeff Sullenberger as its new Social Marketing Specialist.

In this role, Jeff will handle the social media implementation for the firm’s clients including industry research, campaign strategy, content development, campaign management and reporting. Additionally, he will manage the pay-per-click campaigns on the various social media sites as well as create and monitor client accounts and profiles. Prior to joining Blue Bug Digital, Jeff was a Junior Online Analyst for New Media Strategies where he monitored, reported on, and managed content for various on-line campaigns for clients including Summit Entertainment, Paramount International and Buena Vista/Walt Disney Pictures. Jeff is an Arlington, Virginia resident and holds a Bachelor’s degree in Commerce, with concentrations in Marketing and Management, from The University of Virginia.

“We are thrilled to welcome Jeff to the Blue Bug Digital team,” stated Christine L. Delucchi. “His knowledge of the social media environment makes him a valuable addition and his role plays an integral part in our clients’ continued success with new media.”

WASHINGTON, DC - Christine L. Delucchi, President of Delucchi+ (www.delucchiplus.com), a full-service strategic marketing communications firm located in Washington, D.C., announced the hiring of Amy Lesko in the newly created role of Training and Development Consultant.

As Training and Development Consultant, Amy will focus on the development and execution of client seminars, new business development, corporate training and development, and internal training programs. Prior to joining Delucchi+, Amy worked at ADP where she served as a Systems Consultant and Training Specialist. In these roles, Amy provided professional guidance and technical advice, researched and developed specific solutions and executed training programs based on the needs of both the clients and staff of ADP. Amy is a Washington, D.C. resident and holds Bachelor’s degrees is both Psychology and Education with Cum Laude honors from Lycoming College located in Williamsport, Pennsylvania.

“We are delighted to have Amy join the Delucchi+ team,” stated Christine L. Delucchi. “In addition to the agency’s commitment to new business development, we are also dedicated to developing client and employee corporate training programs as well as promoting and developing health and wellness programs. Amy offers this expertise and we are confident that our clients and staff will embrace these new programs.”

Delucchi+ is a full-service strategic marketing communications firm that has over 20 years’ experience working with local, national, and international clients in real estate, travel and resort, retail, financial services, sustainability, health and wellness, and non-profit industries. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations. For more information on Delucchi+, go to www.delucchiplus.com or contact Annette J. Picon, Media|Research Director, at 202.248.5852.

In the role of Art Director, Ryan Strohl will oversee concept development and execution for current clients and business development. Ryan brings several years of creative expertise and management to the firm. Prior to Delucchi+, Ryan was the Art Director for Hammer Communications where he developed creative campaigns for clients including Pulte Homes, Del Webb, NV Homes, Ryan Homes, McWilliams Ballard, Landex, Kettler, Uforic, Network Building & Consulting, Home Properties, Toll Brothers, Urban Investment Partners and Capitol File Magazine. Ryan resides in Arlington, Virginia and holds a Bachelor’s degree in Communications with a concentration in Graphic Design from East Carolina University.

Juliane Min brings over three years of web and print design and execution expertise to Delucchi+. For over three years, Juliane has focused on presentation development for marketing and branding efforts as well as graphic design for web sites and print publications. Prior to joining Delucchi+ as production artist, Juliane worked in the strategic marketing and global communications department at Conservation International where she designed marketing presentations for business partners and donors. Juliane is a Washington, D.C. resident and holds a Bachelor’s degree in Photography from the Corcoran College of Art and Design.

“We remain dedicated to growing our existing staff and investing in talented people when we have the opportunities,” stated Christine L. Delucchi. “As we head into 2010, we are optimistic that these additions will provide additional creative thinkers to the team as well as help us gain new clients through our business development efforts.”

SmartCEO, in an effort to educate its 17,000 local CEOs on the benefits of being environmentally friendly, developed the EcoCEO program to recognize environmental excellence in business and award those who are the innovators and catalysts for change in their industries and local community. Nominees were required to be located in the Greater Washington metro area and to show tangible examples of how they are implementing environmentally friendly products, services and technologies. Winners of the EcoCEO award were recognized in three specific categories – Facilitator, Innovator and Implementer.

Facilitators are those companies assisting other businesses in achieving objectives of going green and being eco-friendly; innovators are those who have designed and introduced new processes, program or technologies to a point of solution; and implementers are those companies who take an innovative solution and integrate into their company, and/or a larger, more complex situation with the intent of going green and being more eco-friendly.

“It is a true honor to receive this recognition by SmartCEO,” stated Christine L. Delucchi. “Our hope is that the investment we have made in our green office space and fostering a sustainable company culture will continue to translate to a team of happy, productive, and inspired employees. Also, our company mission is not only one of profitability, but of responsibility. Motivating, stimulating, and educating not only our employees but our partners and clients on becoming eco-friendly and reducing toxicity in our business and personal lives is critical to our future success.”

Delucchi+ is LEED® Silver Certified for Commercial Interiors by the U.S. Green Building Council (USGBC). The Delucchi+ office was designed by national green architectural firm, Kishimoto, Gordon, Dalaya, PC (www.kgdarchitecture.com). To achieve LEED Silver certification, the 5,600 square-foot office was designed as an open-space environment to maximize daylight and views, improve air quality, enhance creativity and increase employee productivity.

LEED certification of Delucchi+ was based on a number of green design and construction features. All materials used throughout the space are non-toxic to enhance air quality and eliminate toxicity. Environmentally friendly and energy saving materials used throughout the space include Shaw carpet tiles with recycled backing, low VOC paint and sealers, recycled cotton insulation, ceiling tiles with high recycled content, Energy Star appliances, low mercury lighting and new Teknion office furnishings made from recycled metal and fabric which are over 69% recyclable. The reception desk, for example, is custom-made from wheat and straw compressed material called Agriboard. Additionally, the employee lounge features a recycling center and only green cleaning supplies are used in the space.

Greater Washington businesses are embracing and implementing eco-friendly products, services and technology more and more every day. Going green is no longer just a trend, but an essential part of growing a business to its full potential. For more information on Delucchi+ and its green initiatives, visit www.delucchiplus.com or contact Patty Delk, Director of Corporate Strategy, at 202.248.5856.

The D.C.-based company has launched a new advertising campaign to build awareness for its service, which quickly gets renters into properties and helps landlord fills vacancies fast.

In addition to relying on more traditional print media outlets such as the Current Newspapers, the Washington Blade, and the Washington City Paper, Urban Igloo is employing a mobile strategy where its ads are displayed on trucks throughout the D.C. region.

Created by Washington-based based Delucchi+, Urban Igloo’s ad campaign features a penguin, the Urban Igloo logo and slogans such as “Find a cool home to rent. Fast.”; “Hey landlords, we’ll get you cool renters. Fast.”; and “Need to rent your condo? Chill.”

“It’s a crisp message that ties in well with our company’s name and breaks through the clutter,” says Debbie Kaplan, Urban Igloo’s director of marketing, who also serves on the board of directors for the Ad Club of Metropolitan Washington. “We want to make sure that we’re at the top of peoples’ minds when landlords are looking for renters and renters are looking for a place to live.”

Christine L. Delucchi, president and CEO of Delucchi+, says her firm created the penguin because it “provides a distinctive and memorable ‘mascot’ consumers can identify with. The character becomes a wise, witty and trusted resource for renters and landlords alike.”

Mobile billboard trucks are driving Urban Igloo’s ads around the D.C. area, targeting high-traffic locations during the week and on the weekends.

“This form of advertising gets in front of people where they live, work and play,” says Mason Harris, owner and president of Gaithersburg-based Hutzpah Media, which operates the trucks. “The message moves to where the customers are.”

The buzz surrounding Urban Igloo has steadily grown since its recent launch, as people see the company’s ad campaign, use its service, and realize the remarkable benefits.

Urban Igloo’s service is simple: Landlords post their apartments and condos on the company’s web site for free. Posting is non-exclusive, which means landlords can still try to find renters on their own.

Apartment, condo and homeowners only pay Urban Igloo when leases are signed with renters brought in by the company. The service is free to renters, and Urban Igloo’s experienced agents identify properties that meet renters’ needs, take them on personal tours of the properties, and then process the paperwork to quickly and efficiently get them into apartments and condos.

A big component of Urban Igloo’s business is online, so the company has aggressively relied on search engine optimization and online marketing to complement its outdoor and print advertising efforts.

Urban Igloo is offering a comprehensive service not found elsewhere in the Washington region – at a time when the rental market continues to struggle.

“We’re reducing the amount of revenue lost by landlords who have properties sitting vacant and saving renters time and hassle,” says Rick Gersten, Urban Igloo’s founder and managing partner. “Our approach resonates with both landlords and renters, and our new ad campaign delivers that message in an effective and memorable way.”

About Urban Igloo LLC:
Urban Igloo is the Washington, D.C region’s premier apartment and house-finder service for apartments, condominiums, single-family homes, and townhomes.
Founded and managed by Rick Gersten, a local entrepreneur, real estate broker and developer, Urban Igloo takes the guesswork out of renting in the Washington, D.C. area. The privately funded company is based in the District at 900 19th St. NW, Suite 400.
For more information on Urban Igloo, please visit www.urbanigloo.com or call 877-IGLOODC (445-6632).