For the past two years, Delucchi+ has been providing strategic marketing services to real estate clients in Washington, California, Texas and Nevada. In addition to allowing the firm to better service its existing West Coast client base, the new location also places the agency in a position to handle more resort business in Mexico and Hawaii; thus complementing its current Caribbean portfolio.

“We are very excited about investing more time and resources on the West Coast,” stated Christine L. Delucchi. “This allows us to be more available to our existing client base and partners, and provides more business development opportunities for the company by showing our commitment to growth in this region.”

About Delucchi+
Delucchi+ is a full-service strategic communications firm that has over 20 years’ experience working with local and national retail, residential, and commercial real estate clients in the mixed-use, active adult, resort, golf course, luxury, and green arenas to develop programs to promote and protect their investments. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations.

For more information on Delucchi+, go to www.delucchiplus.com or contact Annette J. Picon, Media|Research Director, at 202.248.5852.

Prior to returning to Delucchi+, Patty relocated to Charlotte, North Carolina to serve as Motorsports Marketing Director for Street & Smith’s Sports Group. For two years prior to this position, Patty served as Director of Account Services at Delucchi+ where she handled strategic planning and implementation, multi-faceted event planning and in-depth qualitative and quantitative marketing research. Patty originally came to Delucchi+ from W.C. & A.N. Miller Companies, where she was the Director of Marketing responsible for developing the brand and managing all aspects of the company’s marketing, advertising and public relations activities.

On the agency side, Patty was a Senior Account Executive with The Bomstein Agency in Washington, D.C. where she managed a wide variety of real estate, retail and sports client accounts including strategy, campaign concept and budgeting. Patty’s career began in retail marketing and customer relationship management at national retail companies including Banana Republic and Britches of Georgetown, Inc.

“I am thrilled to have Patty return to Delucchi+ in the role of Director of Corporate Strategy,” stated Christine Delucchi. “Patty is a seasoned marketing professional and will develop and lead strategy across existing and new lines of business and work with me directly on new business initiatives both on the East and West coasts.”

Patty is a Washington, D.C. resident and attended the University of California where she worked towards her Bachelor of Arts degree in Psychology with a minor in Sociology.

About Delucchi+

Delucchi+ is a full-service strategic communications firm that has over 20 years’ experience working with local and national retail, residential, and commercial real estate clients in the mixed-use, active adult, resort, golf course, luxury, and green arenas to develop programs to promote and protect their investments. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations. For more information on Delucchi+, go to www.delucchiplus.com or contact Annette J. Picon, Media|Research Director, at 202.248.5852.

Waterside at Coquina Key (www.watersideatcoquinakey.com), a project by Prospect-Marathon Coquina Holdings, LLC, is a joint venture of three development organizations: Marathon Real Estate, Prospect Capital Group, and the Robert Martin Company.

Delucchi+ will build on the existing branding established for Waterside at Coquina Key through the development of enhanced creative, digital and social marketing, broker outreach and event support. “We are extremely excited about being selected for this opportunity,” stated Christine Delucchi. “Our team has the expertise to help support the sales efforts by raising awareness for this incredible community for both investors and consumers.”

Waterside at Coquina Key is a waterfront community offering 1, 2 and 3 bedroom homes affordably priced from $72,900. Additionally, it offers resort-style amenities including 3 miles of waterfront paths for strolling, a waterside yacht club with restaurant and bar, 3 resort swimming pools and spas, a community movie theater, tennis and volleyball courts, and boat slips and lifts are available.

About Delucchi+

Delucchi+ is a full-service strategic communications firm that has over 20 years’ experience working with local and national retail, residential, and commercial real estate clients in the mixed-use, active adult, resort, golf course, luxury, and green arenas to develop programs to promote and protect their investments. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations. For more information on Delucchi+, please visit www.delucchiplus.com or call Annette J. Picon, Media|Research Director, at 202.248.5852.

Kevin brings over 9 years of account management experience to Delucchi+ with expertise in real estate, entertainment, retail and travel. Prior to Delucchi+, Kevin was an Account Manager for Hirshorn Zuckerman Design Group (HZDG) where he managed marketing strategies including print and Internet initiatives for clientele such as the Washington Mystics, MyerEmco, The Bozzuto Group, PN Hoffman, Molinaro Koger, Encore Development, DRI and Informex. Prior to this, Kevin was an Account Manager for RedHead Companies managing projects for the Metropolitan Washington Airport Authority, Optelecom-NKF, Kann Partners, Kettler, Quadrangle Real Estate Development and Access Group.

“I am excited to bring someone with Kevin’s account service expertise into the firm,” stated Christine Delucchi. “We continue to attract quality, experienced staff and feel confident that Kevin will provide stellar account service and make significant contributions to the company’s overall success.”

Kevin is a Maryland resident and holds a Bachelor’s Degree in Marketing from the University of Maryland University College in College Park, Maryland.

About Delucchi+
Delucchi+ is a full-service strategic communications firm that has over 20 years’ experience working with local and national retail, residential, and commercial real estate clients in the mixed-use, active adult, resort, golf course, luxury, and green arenas to develop programs to promote and protect their investments. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations. For more information on Delucchi+, go to www.delucchiplus.com or contact Annette J. Picon, Media|Research Director, at 202.248.5852.

This may seem counterintuitive; after all, social media is for brand exposure and PPC is for sales, right?  Wrong.  Brand exposure is just one benefit of social media, just as direct conversion is only one benefit of a sound PPC campaign.  For example, as we’ll discuss later, social media can also drive viral popularity for brands, events, and more, and engage consumers in a feedback loop for your brand or company that can drive immediate sales results very cost effectively.

So how do we use PPC, SEO, and Social Media to form a successful integrated campaign?  First, let’s look at the strengths of each strategy.

PPC
PPC, or paid search, utilizes paid platforms in the search engines to appear for specified search terms with carefully planned text ads. Fine-grained controls allow you to carefully monitor performance and adjust your strategy accordingly.  And, if your budget allows, you can show up for any keyword – the sky’s the limit!

Due to its immediate nature, one of the most popular uses of PPC is to drive traffic to the website (for sales, sign-ups, etc).  But PPC can also be used for branding purposes; it exposes searchers to your brand during their search - whether they click on your ad or not!

SEO
Search Engine Optimization is the strategy of optimizing a website to appear in search engines for related keywords.  This involves on page factors such as content and meta data, as well as off page factors such as the backlink structure to the website.

For a long-term strategy, SEO is definitely the strongest option.  A well-planned and executed Search Engine Optimization strategy may take time to implement, but should increase slowly over time, and continue to grow with maintenance.

Social Media Marketing
Social Media is how people link themselves to friends and acquaintances online.  They create and share content that they find interesting, and express their opinions on everything under the sun.

Due to the complex nature of Social Media, Social Media Marketing doesn’t fall easily into a singular role.  While it provides branding exposure, it’s also a feedback mechanism – giving you an invaluable chance to interface with your consumers and receive honest opinions and recommendations.  If you provide engaging content, it can result in a viral spread of your brand.  Social media allows you to put a face on your brand, personalize your company and interact with your fans.

Social Media is easily one of the most powerful tools in your online marketing arsenal.  However, it must be used with respect – consumers on Social Media website do not want to be interrupted with marketing.  The approach to use here is an honest, transparent appeal with a dose of personality.  Provide value to the people you are interacting with, and you will build loyalty and virality.  When you develop an actual connection with your fans, they will begin to promote you naturally.

A Coordinated Approach
A coordinated campaign utilizes these three strategies for their strengths, but also recognizes the support they lend to each other.  For example, if you’re starting a new company, or just beginning to look at online marketing, PPC can lend a hand while your SEO program gets ramped up.  Once you’ve got a significant amount of organic traffic visiting your website, you can switch to a reinforcement strategy to emphasize branding, support your business during down cycles, or focus on highly competitive keywords that the website may not be able to rank for.

If you decide that you’re not quite ready to let go of paid search, you can rest easy knowing that paid and organic listings that appear together can cause an increase in click-throughs.  From the Orion Panel at SES New York recap by Bruce Clay, findings again state that using organic and paid strategies can result in higher brand awareness and a decrease in competitor brand awareness.

An engaging Social Media presence can not only increase brand loyalty, but also drive consumers to post your content – which can result in a greater and more positive back link structure.  An added bonus is the potential positive addition to reputation management.  With coordinated efforts, a few posts or tweets about an event can turn into a viral spread of information as regular followers spread the news about your event.

With this coordinated approach, you can achieve a natural growth pattern that will sustain your business over time, with fine-tuned controls that allow you to truly manage your exposure to the market.

(Washington, D.C.) – Friday, March 20, 2009 – In a statement issued today, Christine L. Delucchi, President of Delucchi+ (www.delucchiplus.com), an innovative, full-service, strategic real estate marketing firm located in Washington, D.C., announced that the agency was awarded a Gold ADDY® in the Collateral Material – Brochure Campaign Category for The Met Warner Center brochure (Client: The Radco Companies). The 41st annual DC Ad Club ADDY Awards ceremony was held on Thursday, March 19, 2009 at the Carnegie Institution of Washington located in Washington, D.C.

The ADDY® Awards are the advertising industry’s largest competition rewarding creative excellence. “We are thrilled to receive this top honor,” stated Christine L. Delucchi. “The Met Warner Center brochure is a sample of the agency’s dedication to award-winning design for its clients.”

The ADDY® Awards recognize all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.

About Delucchi+
Delucchi+ is a full-service strategic communications firm that has over 20 years’ experience working with local and national retail, residential, and commercial real estate clients in the mixed-use, active adult, resort, golf course, luxury, and green arenas to develop programs to promote and protect their investments. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations.

For more information on Delucchi+, please visit www.delucchiplus.com or call Annette J. Picon, Media/Research Director, at 202.248.5852.

As Digital Marketing Specialist, Christina will contribute to the agency’s growth by planning, creating, executing and managing Internet marketing strategies for Delucchi+ clients. Christina brings several years of search engine marketing, social media, online public relations and web analytics experience to the agency’s digital team. Prior to Delucchi+, Christina was a Senior Search Engine Marketing Specialist for E-Site Marketing. Christina is a Washington, D.C. resident and holds a Bachelor’s degree in Business Administration from American University and is actively pursuing her MBA degree with specialization in Marketing Management and IT Consulting.

Since joining the agency in November 2007 as a Senior Account Executive, Jaime has been an integral asset to Delucchi+ and its clients. In her new role as Account Supervisor, Jaime is responsible for fostering agency and account growth, nurturing strong working relationships with clients, developing effective marketing strategies, supervising and managing the account team, and business development. Jaime has over 10 years of agency experience specializing in travel and tourism, hospitality, health care and the branding of luxury products.

Tyler joined Delucchi+ in November 2006 as an Account Executive and has over 4 years experience in marketing, advertising and project management with an emphasis on traditional and non-traditional media buying. Tyler was recently promoted to the Media Buyer/Planner position and will be responsible for local media buys, maintaining schedules, assisting in the development and execution of media plan objectives, strategies and tactics, and supporting new business development.

“The team we have at Delucchi+ is one of our largest assets,” stated Christine Delucchi. “I am thrilled to continue to attract quality, experienced people who are passionate about what they do; as well as allow them to grow as they make significant contributions to the company’s success.”

About Delucchi+
Delucchi+ is a full-service strategic communications firm that has over 20 years’ experience working with local and national retail, residential, and commercial real estate clients in the mixed-use, active adult, resort, golf course, luxury, and green arenas to develop programs to promote and protect their investments. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations. For more information on Delucchi+, go to www.delucchiplus.com or contact Annette J. Picon, Media/Research Director, at 202.248.5852.

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Washington, D.C. (Monday, January 12, 2009) – Christine L. Delucchi, President of Delucchi+ (www.delucchiplus.com), an innovative, full-service, strategic real estate marketing firm located in Washington, D.C., announced today The National Association of Home Builders (NAHB) released the list of finalists for this year’s Multifamily Pillars of the Industry Awards Gala to be held in San Diego, California on Wednesday, March 18, 2009. Delucchi+ is recognized as a finalist in four key categories:

Best Brochure for a For Sale Multifamily Community
Two Nominations:

• Trump Towers Atlanta; Atlanta, GA (Developer: Wood Partners)
• The Met Warner Center; Warner Center, CA (Developer: Wood Partners)

Best Overall Sales Campaign for a Condominium Community

•  Trump Towers Atlanta; Atlanta, GA (Developer: Wood Partners)

Best Overall Leasing Campaign for a Rental Apartment Community

•  The Blairs; Silver Spring, MD (Developer: The Tower Companies)

Best Corporate Website

• www.McWilliamsBallard.com ; Washington, DC (Client: McWillams-Ballard)

Considered the most prestigious national awards in the industry, the Pillars Awards honor excellence in multifamily development, design, marketing and management. NAHB created the Pillars Awards program in 1990 to honor superior achievement and leadership in the multifamily industry. Since then, the Pillars have earned a reputation as the industry’s most coveted awards and are considered a showcase of future trends in successful multifamily housing. NAHB is a Washington, D.C.-based trade association representing more than 220,000 members.

 About Delucchi+

Delucchi+ is a full-service strategic communications firm that has over 20 years’ experience working with local and national retail, residential, and commercial real estate clients in the mixed use, active adult, resort, golf course, luxury, and green arenas to develop programs to promote and protect their investments. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations. For more information on Delucchi+, visit www.delucchiplus.com or contact Annette J. Picon, Media/Research Director, at 202.248.5852.

So, what is Digital Asset Optimization? 

In short, Digital Asset Optimization is the holistic optimization of your online content - from videos and images to regular text and PDFs.  Everything, from optimized file names to meta tags, is an important part of Digital Asset Optimization. Targeted alt text for images, clear descriptions of video and audio files, and specific widget titles all influence the search engines.

What does it do?

Once all these pieces of media are optimized, they can be picked up by the search engines and used in specific media searches as well as blended search results.  The inclusion of brand names and targeted keywords will help the search engines index and categorize your multimedia content.  This multimedia indexing increases your online presence, and can result in increased traffic, a targeted audience, and an increased backlink profile.

How can we take this a step further?

We can take Digital Asset Optimization a step further by promoting multimedia content with Social Media.  Earn a greater presence on the web by uploading your optimized videos to websites like YouTube, and upload and tag your optimized photos on Flickr.  Articles can be distributed to social news sites, and blogs can be promoted with Technorati.

Why is this important?

Multimedia and blended search results pages are becoming more and more common, and consumers are increasingly turning to Social Media for communication and research.  By reaching out to consumers with multiple channels, we are able to finely target and attract qualified customers in the manner that they would like to be reached.

Everything from your file names to meta tags are an important part of Digital Asset Optimization. Include alternative text for your images, clear descriptions of video and audio files, animation lead-ins, and precise widget titles. For example, instead of naming your video, “How We Can Help,” change it to specific search terms such as “How Company Helps New Home Owners.”

BECO Management (beconet.com), a commercial leasing, management, and construction company based in Rockville, Maryland, awarded Delucchi+ the contract to design and develop its new corporate website in addition to integrating the Yardi property management system, thus enhancing the site’s functionality.

TGM Associates L.P. (tgmassociates.com), a full service SEC-registered real estate investment advisory firm, selected Delucchi+ from a group of 12 agencies to complete website redesign for the corporate entity as well as for 47 individual properties. Additionally, the agency will be maintaining a complete search engine optimization (SEO) program during development and post-launch of the website. TGM acquires, manages and sells apartment properties throughout the United States.

Steuart-Kret (skhomes.com), a premier Washington-Metropolitan area new home builder, recently hired Delucchi+ to be its digital agency of record. In this role, the agency will manage and maintain the builder’s website and execute its search engine optimization (SEO) program.

“We are delighted to have these clients on-board,” stated Christine L. Delucchi. “The agency has invested in its digital services product offerings and provides a great level of expertise in this arena.”

About Delucchi+
Delucchi+ is a full-service strategic communications firm that has over 20 years’ experience working with local and national retail, residential, and commercial real estate clients in the mixed-use, active adult, resort, golf course, luxury, and green arenas to develop programs to promote and protect their investments. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations. For more information on Delucchi+, please visit www.delucchiplus.com or call Annette J. Picon, Media/Research Director, at 202.248.5852.

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