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Plus Points

With an insatiable appetite for building the relationship between choice and emotion, we help brands earn a spot in consumers’ lives.

Where Do You Open Your Email? 51% of Us Are Doing It On Mobile

Mobile email open rates hit a tipping point in 2013, closing out the year at 51% of emails opened. [1] Mobile opens increased 21% over the year, desktop decreased 12%, and webmail decreased 20%.  As we enter 2014, the trend … Read More

Marketing More Than a Pretty Face

Wanted: Male. Age 25-37. Must have dreamy eyes, visible muscles, scruffy yet styled hair (including facial) and be easy on the eyes. Articulate a plus.

Sound familiar? No, this is not a personal ad from Sunday’s paper or an … Read More

Five Favorite Brand Feuds on Twitter

Whether it’s taking on a smack-talking troll, or perhaps starting a friendly full-blown feud with a competitor, Twitter is the perfect platform where big brands not only battle it out for a spot on your timeline but where social media sass wins … Read More

Frankly My Dear, Should We Give A Damn?

I’m fascinated by Justin Bieber and the media coverage he garners.

Good or bad, this kid gets press that is off the hook. From peeing in a bucket and visiting a Brazilian brothel to egging a neighbor’s house, this … Read More