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Plus Points

With an insatiable appetite for building the relationship between choice and emotion, we help brands earn a spot in consumers’ lives.

Heineken Club Experiment Earns Viral Views

The experiment: Miami, Florida; two nights; same club; same amount of people; same observation time; only one difference — the DJ. Intrigued? That’s the point.

Heineken’s latest commercial isn’t something you’ll see on TV, nor does it have much … Read More

December in Social (Yule Log Edition!)

Each month we take a look at the big changes in the ever-evolving world of social media and how both consumers and businesses are using social. Everyone seems to wind down at the end of the year and brace for … Read More

Three Publicity Lessons from Beyonce’s Release Stunt

Late last week, pop superstar Beyonce announced the immediate release of her new album on iTunes. No wait, no hype, no nonsense: just music.

In bypassing the publicity vortex that dominates pop culture consumption today, Beyonce has earned massive … Read More

Our Favorite Ads of 2013

Whether it’s a Super Bowl spot or a viral video that never actually graced a television set, a clever hashtag campaign or a placement on the Metro, we’ve had our eyes on all kinds of ads this year. Some were … Read More