The experiment: Miami, Florida; two nights; same club; same amount of people; same observation time; only one difference — the DJ. Intrigued? That’s the point.
Heineken’s latest commercial isn’t something you’ll see on TV, nor does it have much … Read More
Each month we take a look at the big changes in the ever-evolving world of social media and how both consumers and businesses are using social. Everyone seems to wind down at the end of the year and brace for … Read More
Late last week, pop superstar Beyonce announced the immediate release of her new album on iTunes. No wait, no hype, no nonsense: just music.
In bypassing the publicity vortex that dominates pop culture consumption today, Beyonce has earned massive … Read More
Whether it’s a Super Bowl spot or a viral video that never actually graced a television set, a clever hashtag campaign or a placement on the Metro, we’ve had our eyes on all kinds of ads this year. Some were … Read More