Bluetooth technology is still an up and coming form of advertising, but the idea is compelling. Your ad pings the cellphones that are within a certain distance and asks the user if they would like to receive its content. Pepsi recently launched a campaign that leveraged this emerging platform:

teleclick.ca had this report:

Passers by are encouraged to approach the billboards and download a viral video clip onto their cell phones, via a Bluetooth wireless connection.

“Bluetooth delivers a truly interactive user experience. It supercharges a campaign by allowing delivery of brand-driven content to a consumer’s cell phone, a part of their daily lives,” explained Karen Robinson
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Your custom content finding an audience and engaging them. How cool is that? Just another way to augment your print campaign, deliver multimedia content and develop a conversation with your customers via a mobile device.

You have built your mobile friendly website and you have started communicating with your user base via text messages. But are there other ways to advertise your brand though mobile technology? The answer is yes. Developing a mobile application is a great way to engage your customers.

Marcus Theaters and Mobile Candy Dish announced the pilot launch of a new service that allows consumers to use their mobile phones, wherever they happen to be, to buy movie tickets and get movie information.
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What do you offer on your site that people would love to access to on their mobile devices? Maps that generate directions? The most up to date listings? Perhaps an application that lists the open houses with directions in a zip code for people out house hunting on a Saturday…

Have you ever driven by a property that had a for sale sign and a box for flyers, but the flyers were gone? You were intrigued, but didn’t want to call the agent, so instead drove on to the next house. Now what if that sign had a number that you could send a text message to that would give you all of the information that the flyer provided? Would you send a text?

Text messaging is not limited to onsite advertising. Print ads are another perfect place to use text messaging. You see an ad for a property that has enough information to pique your interest and if you are home, you visit their web site… But what if you are not at home, what if you see this on your commute? Send a text and have the information delivered to you on the spot.

Text messaging also allows you to notify the user of events, price changes and other information you feel they might be interested in. And if they decide that your services are no longer pertinent to them all they need to do is simply text you an opt out message. For example the word ‘Stop’.

In the case study below, Weber uses a print ad and mobile messaging to drive traffic to their mobile website.

You already have a website. It’s loaded with information, great photography and all the tools anyone would need. Why on earth would you need a mobile friendly website as well? One word: Accessibility. People don’t want to be limited to when and where they can receive web content anymore. And the mobile platform is the perfect way for them to access this information anytime and anywhere in the world.

“The days of surfing the internet only on a PC are gone. Mobile devices are the new way to get the info you need when you need it. Directions, news, weather, sports scores and stock prices are all there. As the bandwidth and comfort level with mobile browsing grows, so will the audience. ”

“It is imperative that we stay three steps ahead of technology to remain competitive not only for our business but to ensure our clients success! “ said Christine L. Delucchi, President of Delucchi Plus, a Washington, D.C. based strategic communications firm that works nationally on real estate brands. “The technology available to us has changed dramatically since the birth of the internet.”

According to Enid Burns @ ClickZ ,
The mobile Internet is growing, with over 34.6 million mobile users in June. That’s according to the “U.S. Device Census Report for Q2 2006″ from Telephia.
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What this means for you is that you need a mobile friendly site. They are not terribly visually stimulating (yet), but having the ability to access your audience anywhere they have their mobile phone and giving them the exact content they need when they need it outweighs the need for this.

Still a little hesitant? Check out the
sites below on your mobile device.

Mobile sites :

amazon.com

http://m.flickr.com/

http://mcwilliamsballard.com/mobile/

http://mobile.nytimes.com

We have all heard the buzz surrounding the iPhone, but what does the mobile space mean to your business? It can be as simple as having a mobile friendly site that potential customers can access from their mobile devices. Or it could be print advertising that leverages mobile messaging or Bluetooth technology that allows people to interact with your ad.

As Delucchi+ is a fully integrated real estate and travel marketing firm, it’s no surprise that our expertise would extend into new media fields. Posting blogs allows us the opportunity to expand our reach and frequency all across the World Wide Web.

Mind you, this blog will relate to more than our clients and partners. We have an unending passion for real estate and travel, from trends to trims, New Urbanism to Master-Planned Communities, Vegas to Virginia Beach…that can’t be matched. Consider the Delucchi+ blog a regular way to gain insight into our think tank of professionals who live and breathe this stuff, each and every day.

In addition, this blog is as much of an outlet for us as it is a resource for you. Collectively, our staff is overflowing with new ideas and concepts we’d like to try out in the marketplace. What better way to test the waters than right here, in this blog? We need your feedback to make this happen, so feel free to contact us (and better yet, link to us,) with your ideas. The more the merrier.

Welcome to the Delucchi+ blog. Just another way we ‘plus’ marketing everyday.