Delucchi Plus Finalist in Four Categories for 2009 Multifamily Pillars of the Industry Awards

Firm To Attend Awards Gala in San Diego

Washington, D.C. (Monday, January 12, 2009) – Christine L. Delucchi, President of Delucchi+ (www.delucchiplus.com), an innovative, full-service, strategic real estate marketing firm located in Washington, D.C., announced today The National Association of Home Builders (NAHB) released the list of finalists for this year’s Multifamily Pillars of the Industry Awards Gala to be held in San Diego, California on Wednesday, March 18, 2009. Delucchi+ is recognized as a finalist in four key categories:

Best Brochure for a For Sale Multifamily Community
Two Nominations:

  • Trump Towers Atlanta; Atlanta, GA (Developer: Wood Partners)
  • The Met Warner Center; Warner Center, CA (Developer: Wood Partners)

Best Overall Sales Campaign for a Condominium Community

  •  Trump Towers Atlanta; Atlanta, GA (Developer: Wood Partners)

Best Overall Leasing Campaign for a Rental Apartment Community

  •  The Blairs; Silver Spring, MD (Developer: The Tower Companies)

Best Corporate Website

Considered the most prestigious national awards in the industry, the Pillars Awards honor excellence in multifamily development, design, marketing and management. NAHB created the Pillars Awards program in 1990 to honor superior achievement and leadership in the multifamily industry. Since then, the Pillars have earned a reputation as the industry’s most coveted awards and are considered a showcase of future trends in successful multifamily housing. NAHB is a Washington, D.C.-based trade association representing more than 220,000 members.

 About Delucchi+

Delucchi+ is a full-service strategic communications firm that has over 20 years’ experience working with local and national retail, residential, and commercial real estate clients in the mixed use, active adult, resort, golf course, luxury, and green arenas to develop programs to promote and protect their investments. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations. For more information on Delucchi+, visit www.delucchiplus.com or contact Annette J. Picon, Media/Research Director, at 202.248.5852.

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Digital Asset Optimization: The Evolution of SEO

One of the latest buzz phrases floating around the blogosphere these days is “Digital Asset Optimization.”  People hail Digital Asset Optimization as SEO 2.0, or the next step in the evolution of Search Engine Optimization.  This new practice is an integral part of developing a complete online presence.

So, what is Digital Asset Optimization? 

In short, Digital Asset Optimization is the holistic optimization of your online content - from videos and images to regular text and PDFs.  Everything, from optimized file names to meta tags, is an important part of Digital Asset Optimization. Targeted alt text for images, clear descriptions of video and audio files, and specific widget titles all influence the search engines.

What does it do?

Once all these pieces of media are optimized, they can be picked up by the search engines and used in specific media searches as well as blended search results.  The inclusion of brand names and targeted keywords will help the search engines index and categorize your multimedia content.  This multimedia indexing increases your online presence, and can result in increased traffic, a targeted audience, and an increased backlink profile.

How can we take this a step further?Social Media Logos

We can take Digital Asset Optimization a step further by promoting multimedia content with Social Media.  Earn a greater presence on the web by uploading your optimized videos to websites like YouTube, and upload and tag your optimized photos on Flickr.  Articles can be distributed to social news sites, and blogs can be promoted with Technorati.

Why is this important?

Multimedia and blended search results pages are becoming more and more common, and consumers are increasingly turning to Social Media for communication and research.  By reaching out to consumers with multiple channels, we are able to finely target and attract qualified customers in the manner that they would like to be reached.

Everything from your file names to meta tags are an important part of Digital Asset Optimization. Include alternative text for your images, clear descriptions of video and audio files, animation lead-ins, and precise widget titles. For example, instead of naming your video, “How We Can Help,” change it to specific search terms such as “How Company Helps New Home Owners.”

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Delucchi+ Welcomes New Business and Expands its Client Roster in the Digital Services Arena

Washington, D.C. (February 4, 2009) – Christine L. Delucchi, President of Delucchi+ (www.delucchiplus.com), an innovative, full-service, strategic real estate marketing firm located in Washington, D.C., announced today that the agency recently added three new real estate firms to its client roster. Delucchi+ will provide different aspects of its digital services offerings to BECO Management, TGM Associates, L.P. and Steuart-Kret Homes.

BECO Management (beconet.com), a commercial leasing, management, and construction company based in Rockville, Maryland, awarded Delucchi+ the contract to design and develop its new corporate website in addition to integrating the Yardi property management system, thus enhancing the site’s functionality.

TGM Associates L.P. (tgmassociates.com), a full service SEC-registered real estate investment advisory firm, selected Delucchi+ from a group of 12 agencies to complete website redesign for the corporate entity as well as for 47 individual properties. Additionally, the agency will be maintaining a complete search engine optimization (SEO) program during development and post-launch of the website. TGM acquires, manages and sells apartment properties throughout the United States.

Steuart-Kret (skhomes.com), a premier Washington-Metropolitan area new home builder, recently hired Delucchi+ to be its digital agency of record. In this role, the agency will manage and maintain the builder’s website and execute its search engine optimization (SEO) program.

“We are delighted to have these clients on-board,” stated Christine L. Delucchi. “The agency has invested in its digital services product offerings and provides a great level of expertise in this arena.”

About Delucchi+
Delucchi+ is a full-service strategic communications firm that has over 20 years’ experience working with local and national retail, residential, and commercial real estate clients in the mixed-use, active adult, resort, golf course, luxury, and green arenas to develop programs to promote and protect their investments. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations. For more information on Delucchi+, please visit www.delucchiplus.com or call Annette J. Picon, Media/Research Director, at 202.248.5852.

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Delucchi+ Awarded LEED® Silver Certification for Commercial Interiors by the U.S. Green Building Council (USGBC)

Washington, D.C. – (March 2, 2009) – Christine L. Delucchi, President of Delucchi+ (www.delucchiplus.com), an innovative, full-service, strategic real estate marketing firm located in Washington, D.C., announced today that it has been awarded LEED® Silver Certification for Commercial Interiors by the U.S. Green Building Council (USGBC). LEED is the USGBC’s leading rating system for designing and constructing the world’s greenest, most energy efficient and high performing buildings.

“We are thrilled that Delucchi+ received its LEED Silver Certification,” stated Christine L. Delucchi. “It is rewarding when personal values can transcend into your profession and office environment.”  The Delucchi+ office was designed by national green architectural firm, Kishimoto, Gordon, Dalaya, PC (www.kqdarchitecture.com). To achieve LEED Silver certification, the 5,600 square-foot office was designed as an open-space environment to maximize daylight and views, improve air quality, enhance creativity and increase employee productivity.

“Delucchi+’s LEED Silver certification demonstrates tremendous green building leadership,” said Rick Fedrizzi, President, CEO & Founding Chair, U.S. Green Building Council. “The urgency of USGBC’s mission has challenged the industry to move faster and reach further than ever before, and Delucchi+ serves as a prime example with just how much we can accomplish.”

LEED certification of Delucchi+ was based on a number of green design and construction features. All materials used throughout the space are non-toxic to enhance air quality and eliminate toxicity. Environmentally friendly and energy saving materials used throughout the space include Shaw carpet tiles with recycled backing, low VOC paint and sealers, recycled cotton insulation, ceiling tiles with high recycled content, Energy Star appliances, low mercury lighting and new Teknion office furnishings made from recycled metal and fabric which are over 69% recyclable. The reception desk, for example, is custom-made from wheat and straw compressed material called Agriboard. Additionally, the employee lounge features a recycling center and only green cleaning supplies are used in the space.

About Delucchi+
Delucchi+ is a full-service strategic communications firm that has over 20 years’ experience working with local and national retail, residential, and commercial real estate clients in the mixed-use, active adult, resort, golf course, luxury, and green arenas to develop programs to promote and protect their investments. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations. For more information on Delucchi+, please visit www.delucchiplus.com or call Annette J. Picon, Media|Research Director, at 202.248.5852. For an interactive green tour of the office space, please visit www.delucchiplus.com/green.

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About the U.S. Green Building Council

The U.S. Green Building Council is a nonprofit membership organization whose vision is a sustainable built environment within a generation. Its membership includes corporations, builders, universities, government agencies, and other nonprofit organizations. Since UGSBC’s founding in 1993, the Council has grown to more than 17,000 member companies and organizations, a comprehensive family of LEED® green building rating systems, an expansive educational offering, the industry’s popular Greenbuild International Conference and Expo (www.greenbuildexpo.org), and a network of 78 local chapters, affiliates, and organizing groups. For more information, visit www.usgbc.org.

About LEED®

The LEED® (Leadership in Energy and Environmental Design) Green Building Rating System™ is a feature-oriented rating system that awards buildings points for satisfying specified green building criteria. The six major environmental categories of review include: Sustainable Sites, Water Efficiency, Energy and Atmosphere, Materials and Resources, Indoor Environmental Quality and Innovation and Design. Certified, Silver, Gold, and Platinum levels of LEED green building certification are awarded based on the total number of points earned within each LEED category. LEED can be applied to all building types including new construction, commercial interiors, core and shell developments, existing buildings, homes, neighborhood developments, schools and retail facilities. LEED for Healthcare is currently under development and is expected to be released in early 2008.

Incentives for LEED are available at the state and local level and LEED has also been adopted nationwide by federal agencies, state and local governments, and interested private companies. For more information, visit www.usgbc.org/LEED.

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Delucchi+ Finalist in Eight Categories for 2009 National Awards

Firm To Attend Gold Awards Gala in Las Vegas

Washington, D.C. (November 24, 2008) – Christine L. Delucchi, President of Delucchi+ (www.delucchiplus.com), an innovative, full-service, strategic real estate marketing firm located in Washington, D.C., announced today that the agency is a 2009 Nationals Awards Finalist and has received eight Silver Awards in several key categories. Silver Award winners are the top vote recipients in each category and are the finalists for the Gold Awards, which will be announced and presented at the Nationals Awards Gala to be held at the Las Vegas Convention Center in Las Vegas, Nevada on January 20, 2009.

The Nationals, now in its 28th year, pays tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals, homebuilders and associates, and sales and marketing councils. The competition is presented by the National Sales and Marketing Council (NSMC), a council of the National Association of Home Builders (NAHB).

“We are both excited and humbled to have our work recognized in so many key categories,” stated Christine L. Delucchi. “This is an amazing accomplishment for the agency and its team.” Delucchi+ is a finalist in the following categories:

• Best Brochure for a Community Priced Under $400,000
The Met Warner Center; Warner Center, CA (Client: The RADCO Companies)

• Best Brochure for a Community Priced $650,000 to $1 Million
Trump Towers Atlanta; Atlanta, GA (Client: Wood Partners; Dezer Companies; The Trump Organization)

• Best Internet Marketing Campaign
The Blairs; Silver Spring, MD (Client: The Tower Companies)

• Best Series of Related Print Ads
The Mercer; Reston, VA (Client: The JBG Companies)

• Best Marketing Campaign for a Green Built Community
Brookfield Homes – Hybrid Homes; Fairfax, VA (Client: Brookfield Homes)

• Best Website for an Associate
www.delucchiplus.com, Washington, D.C.

• Best Signage
The Blairs; Silver Spring, MD (Client: The Tower Companies)

• Best on the Boards Logo
Printers Row; Alexandria, VA (Client: Holladay Corporation)

The Nationals Awards ceremony is one of the highlights for the NAHB’s annual International Builders’ Show (IBS), an exposition and conference that routinely attracts more than 90,000 building industry professionals.

About Delucchi+
Delucchi+ is a full-service strategic communications firm that has over 20 years’ experience working with local and national retail, residential, and commercial real estate clients in the mixed use, active adult, resort, golf course, luxury, and green arenas to develop programs to promote and protect their investments. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations. For more information on Delucchi+, go to www.delucchiplus.com or call 202-349-4000.

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Delucchi+ Approved as a Certified Business Enterprise

D.C.’s Department of Small and Local Business Development Approves D.C.-Based Agency’s Application

Washington, D.C. (November 10, 2008) – Delucchi+ (www.delucchiplus.com), an innovative, full-service, strategic real estate marketing firm located in Washington, D.C., announced that the District of Columbia’s Department of Small and Local Business Development (DSLBD) and independent Local Business Opportunities Commission (LBOC) recently approved the agency as a Certified Business Enterprise (CBE).

The DSLBD is a full-service, cabinet level agency charged with fostering the economic growth, development and retention of District-based businesses. DSLBD certifies small and local businesses through its CBE program, ensures that CBEs get preference when legally mandated via agency and public/private contract compliance, advocates for small and local businesses, provides counseling to small businesses, promotes supportive legislation, and manages commercial revitalization efforts in the city’s neighborhoods.

The CBE program develops contract and procurement preference opportunities for District-based businesses and directs spending to these DC-based businesses that support and contribute to job creation and the city tax base, which results in a much stronger local economy.

“We are thrilled to be recognized with this certification and are confident this will create more opportunities for us with local companies and public-private partnerships focused on real estate, financial services, and economic development in the District of Columbia” says Christine L. Delucchi, President of Delucchi+.

About Delucchi+

Delucchi+ is a full-service strategic communications firm that has over 20 years’ experience working with local and national retail, residential, and commercial real estate clients in the mixed use, active adult, resort, golf course, luxury, and green arenas to develop programs to promote and protect their investments. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations. For more information on Delucchi+, go to www.delucchiplus.com or call 202-349-4000.

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Delucchi+ Recruits National Media/Research Director

Washington, D.C. (October 27, 2008) – In a statement issued today, Christine L. Delucchi, President of Delucchi+ (www.delucchiplus.com), an innovative, full-service, strategic real estate marketing firm located in Washington, D.C., announced that Annette Picon has joined the agency as its Media/Research Director. In this role, Annette will oversee the research, strategy, planning and execution of the firm’s media, research and public relations programs and assist with its new business development initiatives. Additionally, Annette will oversee and serve as the liaison between the agency and its international media partner, Americas Media Group Worldwide (AMGW - www.americasmediagroup.com), located in Miami, Florida.

Annette brings over 10 years of public relations, research and media experience to Delucchi+ with expertise in real estate, travel, hospitality, retail, energy, manufacturing, entertainment, technology and consulting. Prior to Delucchi+, Annette spent 8 years at Merrick Towle Communications as its Media Director where she handled media strategy, planning and execution, as well as public relations, for the agency’s local, regional and national clientele including JBG Companies, Kettler, Lowe Development, The Bozzuto Group, Beazer Homes, DR Horton, AvalonBay Communities, JPI LLC, Simpson Housing, Essex Property Trust and Pepco Energy Services.

“Hiring a seasoned national media director was a business strategy to meet the needs of a growing national and international client base,” stated Christine Delucchi. “I am excited to bring someone with Annette’s expertise into the firm and am confident that her vast real estate experience, research knowledge and media relationships will elevate what we can bring to the table for our clients and foster the agency’s continued growth.

Annette is a Virginia resident and holds a Bachelor’s Degree in Advertising from Florida International University’s School of Journalism and Mass Communication.


About Delucchi+

Delucchi+ is a full-service strategic communications firm that has over 20 years experience working with local and national retail, residential, and commercial real estate clients in the mixed use, active adult, resort, golf course, luxury, and green arenas to develop programs to promote and protect their investments. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations. For more information on Delucchi+, go to www.delucchiplus.com or call 202-349-4000.

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We're Moving + Going Green

It’s been a while since our last blog post here at D+ and we’re hoping that absence has made the heart grow fonder! While we’ve been on hiatus, mountains have been moved and we are beyond excited to share some big news. D+ is moving to new office space this week and as important: We’re going green. This time next week we’ll be knee deep in our new Silver LEED Certified space…but until then, let us share some of the ways D+ is reducing our impact on the environment.

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Part 5: Too many choices make decisions more difficult.

Homeownership comprises one of the largest financial decisions people make.  Green homes seem like a natural fit for consumers because there is so much evidence that shows people care about the environment and want to make smart decisions.  The growth in Organic Foods is a perfect example of people using their dollars to make a choice that is not only healthy for themselves, but also for the environment. 

But why is it so much easier to get people to spend twice as much on an organic grocer than it is to entice them with healthy living?

The Paradox of Choice teaches us that in today’s world of greater consumer choice, increasing the number and types of products confuses consumers, making decisions more difficult and stressful.   With many more factors to consider, consumers wonder how you value those. 

The American Customer Satisfaction Index (ACSI) has been around for 14 years now.  It measures customer satisfaction in 40 industries and for 200 companies.  Many industries rate lower today than they did when the ACSI began in 1994.  This is counterintuitive since businesses seem to be spending more time and money providing more products that are better made and cost less than at any other time in our history, and yet customers do not appear to be any happier.  Why is this?

Buying groceries happens roughly every week and most people would consider themselves well versed in shopping for food.  Many of the potential clients for green products will purchase or lease at least one vehicle every five years, and though they may not like the process, they are at least familiar with it.  When it comes to purchasing a home people will buy, on average, three in their lifetime.  Therefore, their experience is limited.  Introducing new products and systems that they are unfamiliar with is confusing.  In addition, they have no basis with which to assign a value to it.  Combining this with the fact that it is likely the single largest purchase an individual or family can make, we must be very patient and deliberate, allowing people to learn from us – not just buy from us, empowering consumers and building their confidence about making the right choice by choosing green real estate.  

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Part 4: A big part of selling green is selling identity.

According to a CNW Marketing Research released in July 2007, over 50% of Prius owners bought the vehicle primarily to make a statement about themselves. However, the key to success in the new “green” market is to provide a product that does not sell itself on it’s environmental credentials alone. The quality must be there. Like the Prius, you allow someone to make a statement their priorities without sacrificing style, quality, or durability. Environmental design becomes more about common sense, leading consumers to ask, with all other things being equal, why would I buy a product that is harmful to the environment?

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