The web was all a twitter on Wednesday when Google’s usual homage to a specific day’s event went unidentified. What are these colorful balls and why are they following my mouse? Google was silent on the issue only stating that something big was coming…and they weren’t kidding!

One of the key features of Google Instant, the newest Google update is that the program can predict the rest of your query before you finish typing. Once the program has located the information you need, you no longer need to type and can go directly to the site you’re looking for…kind of like computer generated ESP.

Pretty cool, huh?

Most search engine users are intrigued, but what does this mean for companies who thrive on pay-per-click (PPC) and search engine optimization (SEO)? At Delucchi+ and Blue Bug Digital, we work on extensive digital marketing programs for our clients, ensuring their product is optimized for the web.

Currently, Google will only count an impression as an impression if the results are displayed for a minimum of three seconds. Google Instant might increase the number of impressions, ultimately reducing the clickthrough rates (CTR) for specific sites. On the plus side; results will only display on suggested or predicted keywords that typically have already been included not additional, potentially unrelated phrases, so the impressions will be relevant. This may even result in a higher CTR, as keywords that are typically not as popular display more often.

With regards to SEO, it is likely that the familiar “long-tail” keyword search will diminish, at least for the time being. As Google predicts keyword phrases, users may be swayed to edit their search phrases by a prediction or suggestion that appears more targeted to their desires.

In order to maintain SEO terms already established on specific websites, core keyword phrases will need to be selected and possible predicted phases will need to be tested before selecting them for use, allowing designers and web builders to approximate the most likely predicted text and test against already existing core keyword phrases to see how far the searches may diverge.

The best way to ensure that these changes do not negatively affect exposure will be to make sure that each site is holistically optimized to capture their core audience.

For the time being, Google Instant is only available currently to users who are signed in to Google and searching in a personal account, which limits the exposure. Additionally, the feature can be turned off by those who do not like the new instant results.

We have yet to see what the general consumer reaction to this change will be – many people may simply choose to disable the feature. On the flip side, users may become more sophisticated in their search methods, allowing Google to guide their searches deeper and provide more cues to their true intent. If this is the case, the job of marketing firms will become even more crucial with regards to defining the customer and truly understanding their intent as they search the web for information to ensure that no matter the search engine, their client shows up first.

Washington, D.C. (Monday, August 30, 2010) – Christine L. Delucchi, President of Delucchi+ (www.delucchiplus.com), an innovative, full-service, strategic real estate marketing firm located in Washington, D.C., announced today that Meredith Goldberg has joined the agency as a Senior Publicist | Account Executive. In this position, Meredith will play an integral role in managing accounts, conducting research, developing branding strategies, devising and executing social media tactics, proposal writing and copywriting.

Prior to joining Delucchi+, Meredith was employed by Griffin & Company, a boutique public relations and marketing communications firm located in Washington, D.C., where she developed, managed and executed the writing strategies of social media programs, newsletters, websites and ads for the company’s real estate industry clients. Before joining Griffin & Company, Meredith was the public relations manager for the Willard Hotel where she managed events, publicity and special promotions.

“Meredith brings public relations, social media, copywriting, event management and marketing communications experience to the agency,” said Christine L. Delucchi. “Her expertise in these arenas will support the growth of our integrated communications programs and we are delighted to have her on our team.”

Meredith is a Washington, D.C. resident and holds a Master’s degree in Marketing from Johns Hopkins University’s Carey School of Business and a Bachelor’s degree in English Literature from The George Washington University’s Columbian School of Arts and Sciences.

Delucchi+ is a full-service strategic marketing communications firm that has over 20 years’ experience working with local, national, and international clients in real estate, travel and resort, retail, financial services, sustainability, health and wellness, and non-profit industries. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations.

For more information about Delucchi+, go to www.delucchiplus.com or contact Annette J. Picon, Media | Research Director, at 202.248.5852.

WASHINGTON, DC–(Marketwire - August 19, 2010) -  In a statement issued today, Christine L. Delucchi, President of Blue Bug Digital (www.bluebugdigital.com), a digital and interactive marketing services firm located in Washington, D.C., announced the promotion of Christina Clapp to Senior Digital Strategist.

In her new role as Senior Digital Strategist, Christina will manage and lead the search engine optimization and pay-per-click strategy and execution for the agency’s clients. Christina is well-versed in search engine optimization techniques including keyword research, creation of optimized meta data translation, infrastructure analysis, and content and link analysis; in addition to press release, video and podcast optimization. As it pertains to social media, Christina brings vast knowledge of research and implementation tactics to plan, execute, monitor and provide analytics for every client campaign.

“Christina’s promotion reflects her solid contribution to Blue Bug Digital,” stated Christine L. Delucchi. “Her talent, analytical skills and dedication are true signs of leadership and will ultimately maximize the digital success of the firm’s client base.”

Prior to joining Delucchi+ in January, 2009, Christina was employed by E-site Marketing where she specialized in search engine optimization for a variety of hotel and tourism clients. Christina is a Washington, D.C. resident and is currently pursuing her MBA in Marketing Management and IT Management at American University.

Blue Bug Digital is a digital communications firm providing a broad range of digital and interactive marketing services. Services include Strategy, Social Marketing, Internet Marketing, Email Marketing, Digital PR & Reputation Management, Website Design & Development, Emerging Technologies, and Reporting & Analytics. For more information about Blue Bug Digital, visit www.BlueBugDigital.com or contact Annette Picon, Media Director, at 202.248.5852.

WASHINGTON, DC- -  In a statement issued today, Christine L. Delucchi, President of Blue Bug Digital (www.bluebugdigital.com), a digital and interactive marketing services firm located in Washington, D.C., announced today that Samantha Ehrlich has joined the company as a Digital Marketing Specialist.

In this role, Samantha will handle social media implementation for the firm’s clients including industry research, campaign strategy, content development, campaign management and reporting. Additionally, she will manage the pay-per-click campaigns on the various social media sites as well as create and monitor client accounts and profiles.

Prior to joining Blue Bug Digital, Samantha was an online marketing coordinator for New York City-based Rodale Publishing where she was responsible for driving subscriptions through social media, partnerships, linkage programs as well as other online resources. Additionally, she has held social media positions for well-known companies including Sony/Columbia Pictures and TIG Global.

“We are delighted to welcome Samantha to the Blue Bug Digital team,” stated Christine L. Delucchi. “Her passion and energy, as well as her solid online marketing experience, will be a tremendous asset to the firm as it continues to expand.”

Samantha is a Washington, D.C. resident and holds dual Bachelor’s degrees in Business Administration with Marketing Specialization and Public Communication from American University.

Blue Bug Digital is a digital communications firm providing a broad range of digital and interactive marketing services. Services include Strategy, Social Marketing, Internet Marketing, Email Marketing, Digital PR & Reputation Management, Website Design & Development, Emerging Technologies, and Reporting & Analytics. For more information about Blue Bug Digital, visit www.BlueBugDigital.com or contact Annette Picon, Media Director, at 202.248.5852.

Washington, D.C. (Tuesday, August 10, 2010) – Christine L. Delucchi, President of Delucchi+ (www.delucchiplus.com), an innovative, full-service, strategic real estate marketing firm located in Washington, D.C., announced today that John Piedrahita has been promoted to Senior Account Executive.

In the role of Senior Account Executive, John will foster agency and account growth, nurture strong working relationships with clients, develop and lead the execution of effective marketing strategies and participate in business development. Since joining the agency in 2007 as an Account Executive, John has been an integral asset to the agency and has a proven track record for managing accounts diligently. John’s expertise includes business development, marketing, public relations, advertising, branding and editorial experience in the arts and entertainment, higher education, technology, travel and tourism and real estate sectors. John holds a Bachelor’s degree in Journalism from University of North Texas with a concentration in Public Relations.

“The staff at Delucchi+ is the agency’s greatest asset,” stated Christine L. Delucchi. “John has been instrumental in the growth of the agency and possesses the experience, dedication and drive to take his career and the agency to the next level.”

Delucchi+ is a full-service strategic marketing communications firm that has over 20 years’ experience working with local, national, and international clients in real estate, travel and resort, retail, financial services, sustainability, health and wellness, and non-profit industries. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations.

For more information about Delucchi+, go to www.delucchiplus.com or contact Annette J. Picon, Media|Research Director, at 202.248.5852.

Washington, DC -  Christine L. Delucchi, President of Delucchi+ (www.delucchiplus.com), an innovative, full-service, strategic real estate marketing firm located in Washington, D.C., announced that Jaime Hannan has been promoted to Director of Operations/Account Service.

In her new role as Director of Operations/Account Service, Jaime serves as the senior management executive overseeing agency budgets, projections, billing, account management, account service training and overall agency process. Jaime also maintains the responsibility of fostering agency and account growth, nurturing strong working relationships with clients, developing effective marketing strategies, supervising and managing the account team and business development. Since joining Delucchi+ in November 2007 as a Senior Account Executive, Jaime has been an integral asset to Delucchi+ and was promoted to Account Service Supervisor in January 2009.

“Jaime possesses a clear understanding of agency functionality and profitability,” stated Christine Delucchi. “Her keen sense of timing and superb management skills instills a great deal of confidence in both Delucchi+ clients and its staff making her a vital member of the agency’s management team.”

Jaime has over 10 years of agency experience specializing in travel and tourism, hospitality, health care and the branding of luxury products and has worked on a variety of accounts including AARP Services, Inc., Weight Watchers, Maryland State Lottery and the Nature Conservancy. Jaime resides in Alexandria, Virginia and obtained her Bachelor of Arts degree from the University of Maryland.

WASHINGTON, DC - Christine L. Delucchi, President of Delucchi+ (www.delucchiplus.com), an innovative, full-service, strategic real estate marketing firm located in Washington, D.C., announced today The National Association of Home Builders (NAHB) released the list of finalists for this year’s Multifamily Pillars of the Industry Awards. Delucchi+ is recognized as a finalist in two key categories:

• Best Overall Leasing Campaign for a Rental Apartment Community
  • The Veridian; Silver Spring, MD (Developer: The JBG Companies)

• Best Property Web Site
  • www.theveridianapartments.com; Silver Spring, MD (Developer: The JBG Companies)

This year’s finalists are showcased virtually on NAHB Multifamily’s new venue for the Pillars Awards — the Internet. An interactive presentation at www.nahb.org/pillarsawards displays The Veridian and other innovative multifamily communities to viewers all over the country. The virtual marketing awards presentation ceremony is scheduled for October 21, 2010 at 2:00 PM Eastern Standard Time.

“Delucchi+ continues to push the envelope and reach new creative highs for its clients,” said Christine L. Delucchi. “The Veridian’s leasing campaign and property website set the community apart from its competition and is attributed to its overall success.”

Considered the most prestigious national awards in the industry; the Pillars Awards honor excellence in multifamily development, design, marketing and management. NAHB created the Pillars Awards program in 1990 to honor superior achievement and leadership in the multifamily industry. Hundreds of entries representing apartment and condo communities from across the country vied for this year’s awards, which are considered among the most prestigious in the housing industry.

Delucchi+ is a full-service strategic marketing communications firm that has over 20 years’ experience working with local, national, and international clients in real estate, travel and resort, retail, financial services, sustainability, health and wellness, and non-profit industries. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations. For more information about Delucchi+, go to www.delucchiplus.com or contact Annette J. Picon, Media|Research Director, at 202.248.5852.

ABOUT NAHB

The National Association of Home Builders is a Washington-based trade association representing more than 175,000 members involved in home building, remodeling, multifamily construction, property management, subcontracting, design, housing finance, building product manufacturing and other aspects of residential and light commercial construction. NAHB is affiliated with 800 state and local home builders associations around the country. NAHB’s builder members will construct about 80 percent of the new housing units projected for 2010.

WASHINGTON, DC - In a statement issued today, Christine L. Delucchi, President of Blue Bug Digital (www.bluebugdigital.com), a digital and interactive marketing services firm located in Washington, D.C., announced that the company has been named the digital public relations agency of record for 425 Mass, a luxury apartment residence located in the Mount Vernon Triangle area of the District.

As the digital public relations agency of record for 425 Mass, Blue Bug Digital will develop and execute the digital and traditional public relations outreach strategy, event tactics and manage other forms of digital media to build brand awareness and position the community as a truly unique rental opportunity.

“We are thrilled to manage the public relations efforts for 425 Mass,” stated Christine L. Delucchi. “Our public relations and digital team has developed a solid strategy to build brand awareness, drive qualified leads to the website and increase ROI for the community.”

Blue Bug Digital is a digital communications firm providing a broad range of digital and interactive marketing services. Services include Strategy, Social Marketing, Internet Marketing, Email Marketing, Digital PR & Reputation Management, Website Design & Development, Emerging Technologies, and Reporting & Analytics. For more information about Blue Bug Digital, visit www.BlueBugDigital.com or contact Patty Delk, Director of Integrated Strategy, at 202.248.5846.

About 425 Mass

425 Mass, Downtown Washington D.C.’s first smoke-free apartment community, consists of two buildings featuring 559 apartment units, 2,954 square feet of retail space and 561 underground parking spaces. 425 Mass, completed in 2009, was developed as a luxury condominium project with high quality unit finishes and amenities. Additionally, the community is conveniently located near The Capitol, Judiciary Square, Federal Triangle and K Street; and, is within walking distance to a variety of D.C.’s best shopping, dining and entertainment.

Washington, D.C. Firm to Handle Marketing Efforts for Loudoun County Community

Washington, D.C. – In a statement issued today, Christine L. Delucchi, President of Delucchi+ (www.delucchiplus.com), an innovative, full-service strategic marketing communications firm located in Washington, D.C., announced that it has been selected as the agency of record for Brambleton – an award-winning, master-planned residential and retail development located in the Dulles area of southeastern Loudoun County.

Delucchi+ will develop the overall branding strategy and creative executions for the development, as well as manage  marketing, events, digital marketing, and public relations programs for the community. “We are extremely excited and honored to partner with The Brambleton Group, LLC on this project,” stated Christine L. Delucchi. “Our team has developed a robust marketing, messaging and media strategy that we feel will support both the community and builder sales goals.”

Brambleton, currently home to more than 2,000 residents, offers its residents lifestyle, convenience and a sense of community. The development features homes by award-winning builders including Beazer Homes, Camberley Homes, Centex Homes, Gulick Group, Miller and Smith, Stanley Martin Homes, Van Metre and Winchester Homes.

Delucchi+ is a full-service strategic marketing communications firm that has over 20 years’ experience working with local, national, and international clients in real estate, travel and resort, retail, financial services, sustainability, health and wellness, and non-profit industries. The company has been involved in green marketing for over 10 years and is currently marketing multiple green commercial, residential, and mixed-use developments throughout the United States. Services include branding, advertising, new media, market research, and public relations. For more information about Delucchi+, go to www.delucchiplus.com or contact Annette J. Picon, Media|Research Director, at 202.248.5852.

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About Brambleton / Soave Enterprises, LLC
Brambleton (www.brambleton.com) is a development of Soave Enterprises, LLC, (www.soave.com). Soave Enterprises is a diversified management and investment company founded by Detroit businessman Anthony L. Soave. It provides strategic planning, financial and other management resources to its affiliated business ventures in the real estate, automotive retailing, beer distribution, scrap metal, industrial services and transportation industries, among others. Forbes Magazine ranks Soave Enterprises as the 251st largest privately held company in the United States.

Sahar Sulayman Joins Washington, D.C. Agency

Washington, D.C. – Christine L. Delucchi, President of Delucchi+ (www.delucchiplus.com), a full-service strategic marketing communications firm located in Washington, D.C., announced the hiring of Sahar Sulayman as the agency’s new Traffic Manager.

In the role of Traffic Manager, Sahar Sulayman will oversee the agency’s traffic and project management responsibilities, serve as the liaison between the account management and creative teams, and ensure all projects are completed on schedule and according to specification.

Prior to joining Delucchi+, Sahar served as the Project and Events Coordinator for the Chronicle of Higher Education where she handled the logistics and coordinated the organization’s presence at approximately 20 national and regional conferences. Additionally, Sahar was the Studio/Traffic Manager for MSHC Partners, where she managed timelines and trafficked over 1,000 print and 400 interactive projects for the Obama presidential election campaign. Sahar resides in Washington, D.C. and graduated with a B.B.A. in Marketing from The George Washington University.

“Sahar has strong digital and print experience and brings several years of project and traffic management expertise to the agency,” stated Christine L. Delucchi. “Her strong skill set and broad experience is a benefit to the agency and we are delighted to have her onboard.”