On the Brink: Moz’s Cheat Sheet For Keyword Repetition

This is the latest installment of our Delucchi Plus blog feature, On The Brink, in which our Digital Analyst Manager and resident Batman expert Jonathan Brinksman breaks down the latest and greatest trends in digital marketing. Whether you’re a seasoned expert or total newbie, Jonathan will be offering expert, accessible insight into the ever-changing digital world.

At this point, most marketers know that using search engine optimized keywords in web copy is important, but how often is enough? SEO giant Moz.com weighs in on optimal keyword repetition in the video below. Yes, it’s 15 minutes long, but who can put a price on fully optimized web content? I mean you can, and we certainly do, but still.

Once we’ve assembled our keyword list for a website, then comes the unenviable task of assigning those keywords to specific pages for optimization. But what does that mean? How does a page become “optimized” for a given keyword? This video breaks that down to its core elements:

Here’s the good news: Everything that this video mentions is pretty much standard practice for our optimizations. Here’s the better news: The video idiot-proofs this process by providing handy rules of thumb.

95% of Your Website’s Pages Should:

• Use the keyword once in the title tag
• Use the keyword once in the headline (header tag)
• Use the keyword 2-3 times in the content of the page
• Use the keyword once in the meta description

Many of Your Website’s Pages Should Also:

• Incorporate keyword once into image alt tags (This is something that’s often forgotten but is a standard practice for Delucchi Plus!)
• Incorporate keyword once in the URL of the page
• Incorporate keyword once in the subheader(s) (h2, h3, h4, etc)
• Incorporate keyword into image file names (Again, we’re rocking our image optimization game!)

There are a few other really interesting takeaways from this video, it’s definitely worth your time if you’re curious to learning more about website optimizations.