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December 19, 2014

Cross-Device Holiday Shoppers: Who Are They?

This timely infographic from Drawbridge highlights some fascinating datapoint on the behaviors of multi-device holiday shoppers. (For example, search on a mobile phone while on the train, buy from iPad at home in bed).

Who are they?

4x more likely to be female than male
2x more likely to be iPhone users than Android users
3.5x more likely to be mac users than PC users

Interesting dinner party banter:men spend more time with online dating sites than the ladies do!

holiday-shopper-cross-device