Delucchi Clients Take Home 2 ICSC MAXI Awards

The Peterson Companies and Marketplace Development together with Delucchi Plus were the proud recipients of two MAXI Gold Awards from the International Council of Shopping Centers. This year our Executive Vice President, Stephanie Orton Lynch, joined our clients at the ICSC RECon Las Vegas convention to celebrate these awards and honor the winners.

The MAXI Awards recognize events, programs and technology that add value to shopping centers and companies in the United States. Categories are designed to recognize the evolution of the industry, while rewarding creativity and innovation.

2015 MAXI Gold Award for Marketing Excellence in Public Relations

Campaign: The Capital Wheel – Launching DC’s Newest Attraction

Client: National Harbor

National Harbor won this award for its “The Capital Wheel – Launching DC’s Newest Attraction” campaign. A robust public relations campaign was created to drive awareness of the new attraction through national and international media coverage, generate excitement for the first attraction of its kind in the Northeast, build momentum leading up to Grand Opening weekend, and ultimately contribute to a broader campaign aimed in driving ticket sales. The campaign generated more than 380 million impressions and $1.5 million in publicity value for the month of its Grand Opening alone. It was featured on Saturday Night Live’s “Weekend Update,” Good Morning America, World News Tonight with Diane Sawyer, USA Today, Associated Press, ESPN and all of the Washington D.C.’s local media outlets.

2015 U.S. MAXI Gold Award for NOI Enhancement Excellence in Leasing

Program: Leasing Outreach for Washington’s Airports

Client: MarketPlace Development

MarketPlace Development, the airport food and retail concessions manager at Ronald Reagan Washington National Airport (DCA) and Washington Dulles International Airport (IAD), won this award for its “Leasing Outreach for Washington’s Airport” program as part of a five-phase redevelopment strategy. In order to generate interest and educate prospective tenants about opportunities with the concessions, the marketing team coordinated a series of Leasing Outreach Forums, attracting the industry’s most experienced airport operators, along with the most sought-after local, regional and national brands to learn more about leasing space at Washington’s airports.

See you again next year, MAXI awards!