Delucchi Plus is heading to New York Fashion Week

(Photo credit: SASSOON)

One of our newest clients, SASSOON, just introduced a blow & style menu, and as its name implies, it features waves, big-volume curls, fishtail braids and a variety of ponytails that are directly inspired by runway looks from around the world.

Typically, the SASSOON brand evokes images of strong, architectural cuts so the softer looks of this menu demonstrate a different skill set while showcasing the versatility of the SASSOON team. It also poses an exciting PR opportunity – to create and shape new brand associations while building on nearly 60 years of brand equity.

To effectively introduce this menu, we set our sights on the illustrious New York Fashion Week and have decided to partner with Style Coalition, an influencer marketing platform, to host an exclusive styling lounge for bloggers and online media to enjoy between the Autumn Winter 2015 shows.

Then, to complement the lounge and further emphasize the brand’s credibility amongst the fashion elite, the SASSOON team will also style the AW15 show for fashion label, Eckhaus Latta. Named by Style.com as “The Next Big Thing,” Eckhaus Latta is the perfect pairing for a brand that’s constantly evolving and setting the bar within the hair industry.

So off to Fashion Week we go, the second week in February. Stay tuned for behind the scenes snapshots and a recap to gauge this campaign’s success!