Word clouds. Social media. Organic data. Oh my!
For today’s Delucchi University, we dove into Digital Tools 101, a training session for Delucchi newcomers and anyone who wanted a refresher on the latest updates about the tools and techniques our agency uses. Our Director of Strategy and Insights, Greer, kicked off the event by waxing poetic about her love for her favorite digital analytics tools, SYSOMOS and SEMRush, platforms that make it easy to gather organic data and social media sentiments. Or in other words, tools that help us develop a strong foundation for creating our best work possible. She also gave a quick refresh on ways we can use all this data (and more) to develop insights that ace our clients’ marketing needs.
The session included a rundown on how to determine sentiment by listening to countless conversation across the internet (no small feat!), how to determine the effectiveness of advertising, and so much more. Greer approached the tech-heavy subject matter with clear and engaging explanations, and we’re looking forward to putting our newfound know-how to work!
Posted By
Caroline Bennett
Categories
Delucchi U