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December 12, 2016

Look Back @ It | The Power of PR in 2016

delucchi-looks-backAs we head into the holidays and begin to reflect on this last year, we’re left with a testament to the power of public relations and a tip-off for what’s to come in 2017. Between the good, bad and (let’s be real!) radically unexpected events of 2016, we’ve highlighted some of the biggest PR powerhouse moves in our market and beyond:

January 2016 |  Drink Up and Delucchi score some serious social engagement during #MissionH2O with the help of influencer marketing.

February 2016 | Leo wins the Oscar!

March 2016 | Barack Obama becomes the first sitting US president to visit Cuba in 88 years.

April 2016  | Delucchi pairs puppies and peak cherry blossoms to land morning talk show magic

May 2016  | May = MAXI Awards at ICSC RECon with several of our clients taking home top honors

June 2016 | Our friends across the pond #Brexit

July 2016 | President Elect Donald Trump secures Republican party primary nomination and $2 billion in earned media

August 2016 | Olympic-size disaster in Rio with the tidal wave of negative press, lack of crisis communications and let’s not forget the green pool water!

September 2016Delucchi Plus nails #NYFW

October 2016 | Match made in marketing heaven with Delucchi joining forces with Streetsense!

November 2016 | Delucchi Plus helps surprise veteran with a new home

December 2016 | Currently, one big TBD — but if you need another reminder of the 2016 roller coaster, check out Twitter’s debut of #ThisHappened