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April 8, 2014

Must Love Dogs

Riley_3

Must love dogs. If you don’t, please stop reading (ahem – I’m speaking to you Tom).

Companies are embracing our furry friends – from in-house dog grooming stations at your new apartment building to bringing your dog to the ball game. Dog lovers have become crucial to appealing to new customers, so if you aren’t on board with them, you may want to rethink things.

As an avid dog lover, I’m fully on board with this new trend (in fact, my family will not travel anywhere without our golden retriever Riley). Here are some quick and easy tips on how your business can tap into  the brand loyalty of us dog people:

  1. Provide treats for the four-legged visitors to your business
  2. Promote charity events for local animal shelters
  3. Host “yappy hour” or “doga” (in English – happy hour and doggie yoga)
  4. Feature a local pet throughout your social media or on-site updates board

Even if you don’t love dogs, one look at the face above is guaranteed to melt your heart. So get on board, embrace this demographic, because us dog lovers aren’t going anywhere.