This Scotch-loving former rower can play the ukulele and, years later, has yet to live down the custom buttons she designed and wore for sorority rush (even if they did work as her “differentiator”). Eclectic as her talents may be, the most notable to date is her ability to innovate and problem-solve in the digital marketing space. Greer’s personal motto (“Don’t fear change: embrace it, seek it, create it”) applies perfectly in the ever-evolving online world, where change is a given and success is more like an art than a science.
“Sometimes it’s a little better to travel than to arrive”
– Robert M. Pirsig
But just because things change quickly doesn’t mean results are instantaneous — a common misconception she is apt to (gracefully) debunk, and with great success: clients have consistently requested she be on their accounts throughout the course of her career. The most surreal moment? Meeting Beyonce, Jay-Z, Samuel L. Jackson and Mary J. Blige after a 2008 inauguration event she helped coordinate. But there’s no drama here: Greer graduated Magna Cum Laude with a double degree in Business Administration and Classical Studies from the College of William and Mary.