Patty’s childhood pursuits were an early indication of her career in thinking beyond the bounds of this earth. An astronomy enthusiast, her early interest in all things celestial (Saturn’s her favorite non-Earth planet, in case you were wondering) beget an adult life fueled by that same curiosity – an attribute we value highly here at Delucchi Plus. Today, Patty channels that same curiosity in the very fitting role of Vice President of Strategy and Insights. Our resident queen of collaboration and critical thinking, Patty (or P-Diddy, as her friends call her) provides informed perspective on the changing landscape of marketing both online and off.
“I’m a natural born problem solver,” says Patty, who’s applied her skills across a variety of roles and industries, including retail (Banana Republic, Britches of Georgetown), sports (NASCAR — where she served as the Motorsports Marketing Director for the sport’s licensed publications), online marketing (including several years at Yodle), and even software development. The connective tissue between these experiences? “Shedding unexpected and creative light on tough problems.” On the client service side, Patty’s talents have served the Bomstein Agency, the W.C. & A.N. Miller Development Company, and even previously at Delucchi Plus as our Director of Account Service and then Director of Integrated Strategy before moving briefly with her family.
Partnering with both clients and colleagues, today Patty leads the research, audience insights and account planning practice group to manage audits, workshops, competitive reviews, idea labs and other research products that inform brand building, marketing plans, content creation and content distribution. “Data can be tricky,” says Patty, “But I am incredibly inspired by digging below the surface, analyzing trends and presenting authentic solutions that drive revenue and brand growth for my client partners.”
“Failure is not in the falling down, but the staying down.”
In addition to her eight (!) Addy Awards, Patty holds a BA in Public Relations from the University of Massachusetts Amherst and is also a certified practitioner of the Myers-Briggs Type Indicator (MBTI) and Fundamental Interpersonal Relations Orientation (FIRO) Instrument. This renaissance woman is a self-identified foodie and draws a great analogy between data and the “mise en place” of an inspired entree: “Data is like a solid base to an award winning, complex dish comprised of many different ingredients,” she says. “A great chef can take those basic ingredients and elevate them to something truly special.”