BodyMedia pioneered the development of wearable body monitors that collect physiological data for use in improving health and fitness. When the company needed to re-brand its BodyBug to BodyMedia FIT and also lower the marketing cost per sale, we were selected as BodyMedia’s lead digital partner and since then have been a major contributor to the brand’s success.
Employing a test-and-evolve approach, our strategy includes landing page development, contextual display advertising, paid search, PPC, display, SEO, various promotional offers, share of online conversation assessment, media analysis and targeted buys. Critical to the success of the program, heat mapping has allowed us to ensure that landing pages meet and exceed consumer expectations after responding to an ad.
From a bottom line perspective, marketing cost per unit sale has gone from an early cost of $266 all the way to $19, due to consistent focus on optimization.