Cap Cana is a world-class international destination located in the Dominican Republic’s Punta Cana. Previously marketed during pre-construction only, Cap Cana needed a branding and strategic online media campaign that showed the destination was fully operational and the infrastructure was complete. Working with travel site partners, we unveiled the new development to attract luxury magazine coverage as well as visitors and potential homebuyers.
Cap Cana saw a 30% increase in visitors to the destination in the first 90 days of the new campaign.
