The Residences at Mandarin Oriental in Buckhead, Atlanta needed an aggressive online campaign to drives sales of the luxury condominiums. Working with the brand across the investment portfolio, corporate sales team and on-site sales team, Delucchi Plus designed a campaign involving search engine optimization and paid search strategies.
For campaign launch, we implemented new web copy, created an XML sitemap and robot .txt files, installed Google Webmaster verification code, and submitted the website to local and industry-specific directories while also altering anchor text through link building efforts and claiming citations.
In just the first month of implementation, we saw remarkable results: The site saw 698 visits through natural search (representing a 497% month over month increase from the previous 117 natural search visits that constituted just 27% of traffic), and our efforts contributed 63% of all traffic (a 133% month over month increase), with visitors coming in through branded terms as well as “luxury homes in Atlanta” and “Buckhead Atlanta real estate.”
