MarketPlace Development manages the food and retail partners at Reagan and Dulles airports and wanted to become a leader in airport digital marketing through unique contests, social media content and engaging digital public relations with the goal of achieving relevant, ongoing exposure to drive sales for both the retailers and restaurants.
After performing a competitive audit to measure the airports against other national and international airports, we developed a comprehensive communications strategy that includes public relations, social media consultation, point of purchase programs, digital marketing (both PPC and on the Google Display Network), on-site events, as well as user experience consulting services.
