A health and fitness consultancy approached Delucchi Plus for help building their business from the ground-up. They had the concept and expertise, but no name, logo, or brand platform.
Our team helped create and position the brand to appeal to people interested in preventative health. This work included business plan design, logo and naming, messaging strategy, corporate website, creative and collateral development, social media strategy, and even assembling meals for the initial product launch. Combined, and with our help building a client portfolio, the business became a thriving example of how food delivery, fitness, and detox programs can improve wellness and make good business sense.
With a new brand image in place, the company launched in January of 2010 and had more than 50 clients within the first six months.