For 15 years, Sitar Arts Center has provided multidisciplinary arts education to the children and youth of low-income families in Washington, D.C. The Center fosters personal and artistic growth through the visual arts, music, drama, dance, digital arts, creative writing and early childhood arts education, offering after school, weekend and summer classes to nearly 800 students per year.
Delucchi Plus was engaged to help bring the Center’s strategic plan to life through refreshed messaging and supporting marketing collateral, a new website, and a publicity campaign, as well as the tools and training to execute it all in-house. The goal? To boost media and community awareness of Sitar’s work helping families in need, while also increasing corporate donor support.
All of these efforts centered around a planned 15th Anniversary celebrating Sitar’s momentous impact in the community, and looking onward to its next 15 years of community service.
Our collaboration with Sitar Arts Center has contributed to a banner year for the organization, which only six months into 2015 saw an 87% increase in online dollars raised year over year.
In spring 2015, we were excited to launch Sitar’s new website, sporting a responsive design and a refined, modern look that suits the brand as it enters its second generation. The website’s aesthetic builds on the brand collateral we designed for Sitar in 2014. In addition to bolstering the brand, the new website has seen record traffic, with overall sessions up nearly 60% and Donation page visits up a thrilling 101%.
Our publicity efforts also contributed to Sitar’s success, with public relations and social media outreach driving awareness among donors, influencers, media, and the public. In addition to live-tweeting Sitar’s Annual Charity Gala for high donor engagement, we conducted outreach throughout the year to cultivate media attention of the Center. Our efforts yielded excellent coverage on WTOP radio and a 143% year over year increase in traffic to the website’s News and Events page. To keep this momentum up, we’ve also provided Sitar an in-depth marketing plan and training so it can run an efficient communications shop in-house moving forward.
As a cause near and dear to Delucchi Plus, we’re proud to know our work has helped position Sitar Arts Center for another 15 years of groundbreaking success.
