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December 9, 2014

Starbucks App Steps Up Its Game

12.9 erin

 

Photo credit: Starbucks.com

Starbucks is about to make it even easier for you to indulge in their coffees and pastries. Last week, it rolled out a pilot program in Oregon that will allow customers to order coffee through their app. This means no waiting in line: You can simply walk in, tell them your name, and pick up your drink.

The app itself remains the same, with the exception of the new ordering tab. When in this tab you can see large images of your last order, and quickly reorder from the nearest store. The wait time is also displayed so you have an estimated pick-up time.

But Starbucks will have to work out a few kinks. For example, not having an order ready or having an order sit too long.  According to Recode, “If executed well, Starbucks believes the feature will make current customers even more loyal to the coffee chain, giving them an option to avoid long waits during busier hours.”

I’m already a huge fan of the Starbucks app and this is just one more reason to love it. They not only have an awesome product, but they make it incredibly easy for you to have it.