Last month, Delucchi Plus sent Senior Content Strategist Drew Lawrence and Digital Strategist/Social Advertising Expert Isel Galvan to New York City for Social Media Week. Throughout that week, Drew and Isel attended countless workshop sessions and industry panels featuring some prominent industry leaders from around the country that discussed the state of social media. This series explores their key learnings.
“Cult Branding is the result of a superior understanding of the customer where consumer insights (big data) and humanities (human needs) come together” — The Cult Branding Company
You don’t have to be an international superstar to understand the value and benefits that come with building a cult brand following. New and young brands understand this all too well, as they try to build their brand and communities on a budget.
For those unfamiliar with the term, cult followings for brands deal with the art and science of creating a human experience that leads to a feeling of exclusivity and belonging. This feeling is so strong and effective that many loyal consumers advocate for their favorite brands so passionately that they convince others to feel the same way based on their personal connection to the brand.
While social media has allowed brands to build relationships with consumers and find new audiences, there’s a lot more noise than there was before. Young brands must find a way to stand out by having a strong point of view.
While we share some takeaways below, brands must remember one thing and one thing only above all else. Cult followings for the most successful brands are solely based on emotion and exclusivity. The feel of passion, and belonging is at the heart of all cult followings. Instead of feeding money into your brand — feed the people who will love you!
Understand and Reach Fans
Develop a Strong Persona Both Online and Offline
Stand Out
Be Exclusive
Cultivate User Engagement
Focus
(Photo: Girl with Sunglasses in a Bed by Viktor Hanacek via picjumbo.com)
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Plus Points, The State of Social
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The State of Social