The Conversationalist: A Mammoth Delucchi Nation Client Expedition + Takeaways

Creating content for, remaining relevant to and starting a conversation with your target audience can be tricky, and comes with many considerations! We’ve got you covered with best practices, insights, case studies — and more! — to act as your guide to engagement for social media marketing services.

Here at Delucchi Nation, we recently partnered with Mamont– Russia’s favorite premium vodka brand – for its launch in the Hamptons, New York City and, ultimately, the nation.

Inspired by the discovery of the Great Mammoth in Siberia, Mamont (which comes in a striking tusk-shaped bottle) is a celebration of polar exploration and life’s most epic moments. For its U.S. debut, we needed an equally epic and adventurous strategy — something that would inspire Americans to #ChooseAdventure.

The centerpiece of the strategy: the Mamont Mission, a cocktail and food pairing competition for the world’s best bartenders and chefs, held in Iceland. For this year’s event, we selected two Americans to partake in and document the adventure, choosing New York-based photographers James Cregan and Hayley Haynes – both cocktail connoisseurs with a passion for life, exploration and travel.

Our goals were simple:

• Introduce the brand story to vodka lovers and adventure-seekers in New York City.
• Evoke a feeling of excitement surrounding the U.S. launch with captivating creative content.

The activation took place over an action-packed three days, and included a cocktail competition, incredible backdrops and several expeditions in Iceland. James and Hayley documented their entire journey via organic posts and an ongoing story on the Mamont Vodka U.S. Instagram account.

We complemented this coverage with introductory posts surrounding Mamont Mission and James and Hayley, on-demand interactions, cross-promotion on Facebook and #TBT recap posts.

In total, we received over 16.9K engagements from our Mamont Mission boosted ads on Instagram and Facebook. We reached over 92K unique users with the content we used to promote the activation, aside from James and Hayley’s takeover. Our cost per engagement for our ads during this activation was extremely low at $0.25.

Mamont also recently graced the runway at OAK NYC’s Spring/Summer 2017 Presentation at New York Fashion Week. Cheers to many more successes with Mamont Vodka as it continues its launch in the Big Apple!