Welcome to Patty Delk, VP of Strategy and Insights

Please join us in extending a warm welcome to the newest member of the Delucchi family: Patty Delk, who joins us this week as Vice President of Strategy and Insights. While our approach to research has long been the key to our success, Patty’s experience in strategic planning, public relations, lead generation, and creative concept development will allow us to provide even stronger insights and take our strategies to the next level.

A repeat Delucchian (Patty is rejoining us after a brief hiatus to be with her family!), Patty will lead the research, audience insights and account planning practice group to manage audits, workshops, competitive reviews, idea labs and other research products that inform brand building, marketing plans, content creation and content distribution. Not only are we thrilled by the depth and breadth of experience she brings to the table (with past gigs spanning industries as diverse as NASCAR to software development), but we’re also excited about adding another great mentor to the mix: “Some of the most exciting moments in my career have revolved around fostering the growth and career development of my team,” says Patty. “Having the honor of advocating for and watching team members add value to our clients’ businesses is a professional joy beyond measure.”

Find out why Patty compares data to the key ingredients of a great dish — and the nickname all her friends call her — here.