Creating content for, remaining relevant to and starting a conversation with your target audience can be tricky, and comes with many considerations! We’ve got you covered with best practices, insights, case studies — and more! — to act as your guide to engagement for social media marketing services.
Gone are the days of creating a marketing plan where social media services take a back seat. In today’s always-connected culture, platform insights from social media marketing services (Facebook, Twitter, Instagram, etc.) are vital key performance indicators in determining a brand’s digital return on investment.
How do brands keep up with and involve themselves in our fast-paced, selfie-loving and socially driven society? They listen to, learn from and craft innovative campaigns around their loyal social media following. They prompt users to share their own experiences via text, images and/or videos, and they compile all those experiences into one cohesive story over time. This method is referred to as a “User Generated Content (UGC) Campaign.”
Becoming exceedingly popular, a UGC campaign allows for a role reversal between the marketer and the consumer, where the consumer becomes the brand ambassador and takes the helm in creating real content on behalf of a brand. Its popularity is not without warrant, as, according to new Ipsos MediaCT research, millennials spend 30% of their media time engaged with UGC. They also trust and remember UGC 50% more than they do traditional media.
Here are a few secrets to implementing a successful user generated content campaign:
Small tip: Social media fans love to post images from their everyday lives and promote the things they are truly passionate about in life. Therefore, finding a way to connect your brand to real-life moments or create a mission around something your followers believe in is vital.
Here are three examples of successful user generated campaigns, one of which happens to be a Delucchi Plus client:
Takeaway: Capitalize on the passion and excitement your fans convey. ABC Bakers knew from the social media commentary that their followers were extremely vocal on their pages about their perpetual love for the cookie, so they devised a campaign around celebrating and honoring this dedication.
Takeaway: Encourage creativity and individuality. Starbucks took an iconic piece of their brand and spiced it up for the fans! The incentive was also extremely appealing, as fans had the opportunity to be immersed in a small part of Starbucks’ history forever.
Takeaway: Users will be more inclined to interact with your brand if your call-to-action motivates them to do something positive for themselves. Create an empowering mission catered to the lifestyle of your demographic, and pair with on-demand, encouraging interactions to ensure follow through.