June 19, 2015

Alden Leonard Named Director of Research


A big shout out to Alden, who was recently appointed Director of Research of Delucchi Plus!

In this newly created role, Alden will be leading Delucchi’s research and analytics efforts through the application of strategic thought leadership, industry best practices and delivery of data-driven insights to Delucchi’s roster of lifestyle brands. Alden will also own the day-to-day management of our research design and lead the charge on key strategic components like audience identification, personas, competitive reviews, client vision sessions and more.

Alden joined us in the PR department, and also served as a Senior Content Strategist and general, all-around rockstar. His truly insightful and nuanced approach always ensures work of the highest caliber, and we couldn’t be more proud of him and excited to see him progress. From delightful notebook doodles to 50-page research reports, everything he creates is thoughtful and precise.

“Alden’s promotion is not just a reward for his exceptional work but allows us to further invest in our Strategy + Insights product lines through world-class talent” says our fearless leader, Chris Delucchi. “He will play a key role in expanding our footprint as data driven thought leaders for lifestyle brands locally and nationally.”

Congratulations, Alden!