Welcome to Delucchi Plus’ new feature: Brand Voice All Stars! As brand identity fanatics, we love giving kudos to brands that really “get it” in terms of speaking to their audiences. Once a month, we’ll … Read More
Today, Apple sent out keynote invitations to the media, ushering in a full two weeks of rampant conjecture about what possible new feature the rumored iPhone 6 will boast. On September 9 at 10 a.m. PT, Apple will unveil its … Read More
Chipotle is my favorite lifestyle brand. I’m not joking; no brand appears to embody my values as much as this burrito powerhouse. Chipotle’s savant-level marketing campaigns are elegantly rooted in pathos — for example, I dare you to try … Read More