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June 30, 2015

The Best Brand Reactions to #LoveWins

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(Photo: Gay Pride 225 by flickr user Guillaume Paumier via Attribution 2.0 License)

Last Friday morning, in a five to four ruling, the Supreme Court allowed for a huge stride forward in the nation’s march toward equality by announcing that same-sex marriage is now the law of the land. Over at Delucchi Plus, we’re so excited about last week’s Supreme Court ruling on gay marriage, so we’re devoting a lot of this week’s posts to celebrating!

Such an historic decision had many brands wondering:

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Just kidding…

But yes, to celebrate as well as demonstrate their progressive stances on the groundbreaking SCOTUS ruling, many brands donned rainbow logos and posted touching homages on Facebook, Twitter, and Instagram. Luckily the Supreme Court’s decision came in the middle of LGBT Pride Month, meaning many already had designs and statements prepared. Nevertheless, I was impressed, moved, and even a little overwhelmed by the immense embrace of the decision in the media.

So, with some inspiration from Mashable, AdWeek, and BuzzFeed, here are my eight favorite brand reactions to the legalization of gay marriage:

Ben & Jerry’s:

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JELL-O:

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Burt’s Bees:

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Chipotle:

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Maytag:

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Honey Maid:

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The Weather Channel:

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And of course…

Delucchi Plus:

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