Plus Points

With an insatiable appetite for building the relationship between choice and emotion, we help brands earn a spot in consumers’ lives.

Client Spotlight: Baseball Season at 1221 VAN

In Washington, D.C., now that our hockey jerseys are  tucked away after last week’s Caps devastating loss, Nationals pride is running rampant. Our client, 1221 VAN, is a luxury apartment building that will begin leasing this summer, and has amazing views that … Read More

On Pinot and PR: The Changing Definition of a Winery

In recent years, the U.S. wine industry has exploded. No longer for the elite, wineries cater to everyday consumers through event venues, tasting rooms and wine clubs. While few wineries in Sonoma and Napa Valley host weddings, in favor of maintaining … Read More

#Breaking2: How Nike Set A New PR for Sports Marketing

On a brisk morning in early May, Nike brought together three mega athletes, Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese on a private track in Monza, Italy, with the goal of setting a world record and breaking the physiologically … Read More

Instagram Captions That Should Retire

Here it is, a picture-perfect moment. The lighting is great, the scenery is great, or hey, maybe even your outfit is great. Whatever it may be that makes this a great time for a picture, you know that after … Read More