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Plus Points

With an insatiable appetite for building the relationship between choice and emotion, we help brands earn a spot in consumers’ lives.

Influencer Lessons From an Elusive Web Cartoonist

My favorite web comic is ending soon, and I’m devastated.

I’m also intrigued, specifically by how its author, Brooklyn-based cartoonist Meredith Gran, has created a devoted base of followers that rivals that of a successful social media influencer, all through a … Read More

How to Walk Your Neighborhood Like a Pro

In my past life as a real estate marketing professional, I learned to keep a lot of information at the top of my head: square footage of each apartment available in each building I managed? Carpeted or hardwood? When … Read More

Unicorns Have Taken Over the Internet, Consumers Love It, and I’m Confused

Glitter. Rainbows. Various shades of muted pastels. More sparkles. Hearts. Flowers. More rainbows.

What do you get with all of these things combined? An internet trend that is bringing a mythical creature to life through an unexpected spectrum of consumer … Read More

Tips + Tricks to Beating Writer’s Block in Content Marketing

Assignment? Check. Scope of project? Check. Context and background information? Check. Okay, let’s get started!

Come on, brain. Any minute now.

Brain?

We’ve all been there: you’re ready to start drafting content and BOOM! Writer’s block swoops in and … Read More