Branding Archives - Delucchi Plus

The Rolling Stones: The Bad Boy Brand

July 12 is a special day on my calendar every year. No, it’s not my birthday, it’s even better than that! To understand why, let me take you back 55 years to the moment that changed the music industry forever.

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Keeping Up With Social Media

While you’ve been avoiding updating your Instagram, developers have made huge changes and launched new services. Over the course of the last week or so, Snapchat gave the world Snap Map, YouTube debuted an experimental app called Uptime and … Read More

Inside the Branding Battle of the Balms

It’s 2017 and the days of using medical-grade chapstick are well in the past. After moving to D.C., I saw a wave of dryness ambush my hair, skin and nails, which drove me into product panic mode. I stocked … Read More

LAFC: A New Standard in Brand Creation

Some of the best sports matches are when your favorite team lines up against their biggest rivals. I am talking Yankees v Red Sox, Lakers v Celtics, LA Galaxy v LA Football Club. Wait, what? Galaxy v LAFC? Two MLS teams? … Read More