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Branding Archives - Page 12 of 13 - Delucchi Plus

Killers + Poets: A Copywriting Lesson from the 1950s

In David Ogilvy’s seminal advertising manual, On Advertising, he begins his discussing of copywriters thusly:

“Copywriters may not be the most visible people in agencies, but they are the most important.”

There’s a reason I love that quote: I’m … Read More

Imagine A Brand for Planet Earth

Imagine if planet earth had one brand. Imagine if we treated the world like one massive country and had a flag to represent it. One student from Sweden did just this and created a flag design with colors and … Read More

Evolving Emojis Are All Part of Apple’s Plan

People are using emojis in their texts so often that we might be about three or four Apple OS updates away from reverting back to using hieroglyphics. Emojis are developing, and Apple’s most recent update, iOS 8.3, features emoticons … Read More

The “Happyish” Truth Behind Building Brand Strategies

“It’s Lord of the Flies out there folks — and everyone over 18 is Piggy,” says Thom Payne in the series opener of Showtime’s “Happyish.” The character, played by Steve Coogan, is an executive at a New York agency, … Read More