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Branding Archives - Page 4 of 13 - Delucchi Plus

Yayoi Kusama’s “Infinity Mirrors” and Connectivity in the Digital Age

Photo of Infinity Mirrored Room – All the Eternal Love I Have for the Pumpkins taken by Nick Joseph

It’s been almost three weeks since the Japanese artist Yayoi Kusama’s “Infinity Mirrors” exhibit opened its doors to the public … Read More

Why Nailing A Brand’s Tone Is So Difficult

In branding and marketing, the tone of voice is what makes a company’s product or services sound human. Especially for consumer brands, it’s critical in capturing audiences and instilling a sense of familiarity and trust. Brand tone can be … Read More

The Importance of Storytelling in Brand Identity: Spirit Airlines Versus JetBlue

Photo by @JetBlue

Everyone has a story. Stories bind us together as people; they help us relate to each other and make connections to our own past experiences. Stories entertain us, captivate us and, on a very basic level, … Read More

Netflix’s ‘Abstract’ Is a Must-Watch for Designers

We’ve all come across a Netflix series that completely consumes us for a few weeks. From Stranger Things to Unbreakable Kimmy Schmidt to House of Cards, I’ve tuned into about every genre of addictive Netflix programming. But every now and … Read More