Soda Wars: Now playing in your local drugstore’s freezers.
It’s no great mystery that millennials love self-expression. The idea that their unique self can be captured in every brand interaction and demonstrated through every purchasing decision is the driving force behind … Read More
In Progressive’s recent print ads, Flo is rocking an edgy new look. When AdWeek covered the new “Chrome Thrones” campaign, its focus was on the “tongue-in-cheek” and “goofy” nature of the ads.
While the ads are kind of funny, especially … Read More
The month of July saw at least three major fast food chains make dramatic chicken-centric changes.
From One Category…
On July 20, Papa John’s announced it had completed its promised transition to raised-without-antibiotics chicken for pizza toppings and poppers. The … Read More
In recent ads for Proctor & Gamble’s laundry detergent brand, Gain, TV actor and comedian Ty Burrell (best known for his role as Phil Dunphy in the ABC sitcom Modern Family) stars in a faux fragrance commercial.
Gain’s messaging … Read More