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Consumer Campaigns Archives - Page 6 of 7 - Delucchi Plus

Different Names for the Same Thing: (Say) (Share) (Pick) Your Poison

Soda Wars: Now playing in your local drugstore’s freezers.

It’s no great mystery that millennials love self-expression. The idea that their unique self can be captured in every brand interaction and demonstrated through every purchasing decision is the driving force behind … Read More

Progressive’s Flo Rides On

In Progressive’s recent print ads, Flo is rocking an edgy new look. When AdWeek covered the new “Chrome Thrones” campaign, its focus was on the “tongue-in-cheek” and “goofy” nature of the ads.

While the ads are kind of funny, especially … Read More

An Industry Game of Chicken

The month of July saw at least three major fast food chains make dramatic chicken-centric changes.

From One Category…

On July 20, Papa John’s announced it had completed its promised transition to raised-without-antibiotics chicken for pizza toppings and poppers. The … Read More

For Scent Seekers Only

In recent ads for Proctor & Gamble’s laundry detergent brand, Gain, TV actor and comedian Ty Burrell (best known for his role as Phil Dunphy in the ABC sitcom Modern Family) stars in a faux fragrance commercial.

Gain’s messaging … Read More