Consumer Campaigns Archives - Page 7 of 7 - Delucchi Plus

Two Brand Weddings and a Funeral

As we have touched on before, every now and then brands decide to get married. The fairy tale, of course, is that two brands love each other very much and choose to ride off into the sunset together. The … Read More

Is the “Netflix Original Series” Losing Its Brand Power?

With the return of the fourth season of the Netflix original series Orange is the New Black, the industry-changing transformation of Netflix from a Blockbuster alternative, to a streaming service, to a competitive substitute for network distribution as well … Read More

For Coffee Chains, The Hot Topic Is Cold Brew

You’re standing in line at a Starbucks a block or two from work. It’s 8:45am and it’s already 80 degrees outside, so you’re craving something cold. “An iced coffee,” you think to yourself, “what I could really go for … Read More

A Tale of Two Ads: What a Difference a Century Makes for Kellogg’s

It’s 1916 and, hired by the breakfast company Kellogg’s, artist and illustrator J.C. Leyendecker—whose depictions of Americana pre-date Norman Rockwell—produces a print advertisement that would appear in American magazines as part of a series called “Kellogg’s Kids.”

The ad … Read More