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Plus Points Archives - Page 7 of 120 - Delucchi Plus

On the Brink: the Problem with Google’s Knowledge Graph

Something happened to me this past weekend, dear readers. I was browsing Reddit and I stumbled across a post that seemed so uniquely targeted to two of my biggest interests, that I felt compelled to share it with you.

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Brands Are Feeling The Force

If you’ve taken a breath of air in the last week, chances are that you’ve run into or been bombarded by some iteration of Star Wars-related marketing. Brands are clamoring to get in on the massive anticipation for holiday … Read More

Mobile Marketing Status Check: Are You Leaving Opportunity On The Table?

With 2016 right around the corner, now is a good time for a quick mobile status check. While mobile data consumption growth is now commonplace, it is easy to relax one’s focus with the assumption that you are advertising … Read More

On the Brink: Conductor C3 2015 Retrospective

This past week, I was honored/humbled/fortunate enough to be asked to co-host a breakout session at the Conductor C3 conference in New York. It was a lovely experience; the conference was beautifully executed, I had a great time on the … Read More