Research Archives - Delucchi Plus

08 Jun '17

No Comments

The People v. United: Is It the Only Airline with Issues?

Even if you haven’t been keeping up with the news, you’re probably aware of the spike in bad publicity from several airlines recently. With United Airlines’ April 9th incident (when a passenger was forcibly removed from an overbooked flight) … Read More

The People v. Uber: Court of Online Sentiment

As a Marketing Research Analyst with Delucchi Plus at Streetsense, I investigate a client’s competitors, tap into social chatter and uncover relevant audience data to help with brand development. Outside of work, my hobbies aren’t all that different; I … Read More

Hot Off the Press! Digital Trends Report: Volume Three

Thirsty for thought leadership? Check out our latest Digital Trends Report, in which I examine the boom in brands producing and publishing their own content.

What’s causing this content-driven shift? What are some examples of brands doing it well? … Read More

Is This the Best Infographic of All Time? – Marketing Research

Although data scientist Edward Tufte is often credited with pioneering the field of data visualization (he’s been called “the Leonardo da Vinci of Data”), he’s quick to point out that his craft is not actually new. At Tufte’s one-day course … Read More