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November 4, 2014

Copywriting 101: What You Need to Know About Working with Words

Copy Cats

 

Ever wondered about the difference between messaging and copywriting? Can you name the single biggest challenge faced by most clients? And what exactly is syntax, anyway?

This month, some very famous special guests (including famous one-time copywriters F. Scott Fitzgerald, Hugh Hefner, Peggy Olson and our resident Delucchi Copy Cat) took the stage for the latest edition of Delucchi University, our in-house cross-training and continuing education series.

In Copywriting 101 — a course especially designed to give account managers and graphic designers an inside look at what goes on inside the minds of our crafty wordsmiths — the content team gets real about topics including messaging platforms, the importance of context, the elements of good copy, the use of literary tools and best practices for any budding writer (or anybody who works with one).

Learn about all this and more with a free download of the presentation.