Tuesday Morning: Jockeying For Position
Isel and I were a bit naive in thinking we’d easily get into every panel on our wishlist. After five minutes fighting the crowds jockeying for a spot in line, we reexamined what we absolutely HAD to make it to. I’m most excited about what everyone seems to be calling video’s shining moment in social media and figuring out how we can elevate our great content studio to go beyond words and excellent visual content and break into video storytelling on social, so I made it my mission to get into as many of these video-focused sessions as possible. Isel is focused on tools and insights to make social media campaigns more efficient and more effective. Here’s what resonated with us:
Drew’s Tuesday: Vimeo, Buzzfeed and 2015: The Year of Social Video
I was lucky enoughto get into “Vimeo Video School,” which was hosted by Vimeo’s Andrea Allen and Mike Weissman (Director of Production and General Manager, Creator Platform, respectively), where they had some subtle plugs for Vimeo as a creative video platform and had some great insights for video creators and those employing video creators:
The absolute best session of the day for me was from Jonathan Perelman, VP of BuzzFeed Motion Pictures. Jonathan’s team at BuzzFeed has done some increasingly impressive stuff with social video (even President Obama seems to think so), so I was excited to hear from him. Here are some quick clips:
Isel’s Tuesday: Word-Of-Mouth, Tagboard
What a day! The first full day of SMW was slightly exhausting but fully informative. My notes are overflowing with stats and quotes, but let’s take a look at some of the best of the day. First up, WOMMA (the Word-of-mouth Marketing Association) hosted a session on the ROI of WOM. Word-of-mouth is a tricky thing to measure, but WOMMA has some great stats:
Time for some bar trivia: Q: Who invented the modern day #hashtag? A: Chris Messina. Tagboard CEO Joshua Decker hosted my last session for the day, “Harnessing the Power of Hashtags, Driving Campaigns and Call-To-Actions,” and provided some great stats on when to use them and when you’ve gone too far:
See you here tomorrow, and head here to learn how to follow Isel and Drew in real time!
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Buzzfeed, Social Media Week, Tagboard, Vimeo