June 9, 2017

Delucchi University Recap: Now Trending in Consumer Packaged Goods

In this week’s Delucchi University, our ongoing internal education program, Vice President of Content Strategy, Lauren Sloat, and Account Supervisor, Christy Turrissini, spoke to us about trends, both past and present, in the consumer packaged goods industry.

We first looked back at the trends we saw in 2016, exploring the products themselves and the marketing behind them, including the rise of ‘enlightened eating’ and the increasingly important role of packaging in sales.

We then got out our crystal ball and turned our attention to the future, discussing what trends are predicted to dominate the industry in 2017 and beyond, from key ingredients such as coconut to digital innovations that promote consumer interaction. And of course, we tried a few samples of some of the products for research purposes!