We’re at it again! In Volume Two of our Digital Trends Reports, we tackle the unwieldy topic of the Internet of Things.
The Internet of Things, or IoT, describes a network of physical objects (like smart thermostats and FitBits) that provides new experiences and feedback to make our products, services, and processes more intelligent. The IoT has implications on everything: From your workout to your Starbucks order to … global responsibility?
Yes, the impact of the IoT is going to be huge, but you might not realize just how huge. In this Trends Report, we cut through the chatter and give a matter-of-fact exploration of the opportunities, cautions, and takeaways for you and your brand to make the most of this colossal movement.